We are living in a time where information is available in surplus however lacks proper targeting, distribution and empathy. Welcome to the era of AI in content industry. Looking at the above-mentioned situation intent based content strategy has taken centre stage.
It has become a crucial part in every phase of branding and marketing. Companies need to understand that without proper content strategy their message, offering will not reach its target audience and therefore be just floating information on the internet, which will not assist them in achieving organizational goals.
What is Content Strategy?
Content strategy marketing is a thoughtful and customized approach to create, manage and distribute content over digital platforms. It includes developing a structured roadmap to deliver optimized content on time. It helps you to create purposeful content which is focused on the needs of your target audience.
Understanding and then defining core objectives plays a critical role in the development of a perfect content strategy for your business. Once business objective is defined, the “how” of your content strategy is derived by asking direct yet important simple questions:
- What specific outcomes should your content achieve in alignment with overall business objectives?
- What metrics will you use to measure content performance and effectiveness across channels?
- Which content formats and types are best suited to engage your target audience and drive desired actions?
- What insights does a comprehensive content audit reveal about your current assets, performance gaps, and areas of opportunity?
- How will you consistently generate content ideas that reflect your brand voice, support business goals, and resonate with your key audience segments?
- What processes will you implement to ensure your content strategy is well-documented and governed, rather than reactive and ad hoc?
- What is your plan for content distribution, and how will you ensure that email marketing, social media, and influencer outreach are aligned and reinforce your broader content marketing strategy?
Essential Content Strategy Deliverables
You can say that content strategy serves as a blueprint for execution that can be forwarded to content writers. These deliverables may differ based on the business objectives. Take a look at a few of the content strategy deliverables:
- Brand Voice
- Product Messaging
- Persona Defining
- Competitive Analysis
- Ideation Process
- Content Calendar
- Content Distribution /(Content Promotion Plan)
- Benchmarks
- Style Guide
- Operations Process
- Recommended Content Types
- Subject Matter Experts (SMEs) and Influencers
- Keyword Research
The MMB Promise
At Make My Brand, our content strategists ensure that every piece of content is purposefully crafted to align with your core business objectives. We focus on creating content that not only addresses the challenges your brand seeks to solve but also drives meaningful engagement.
It’s important to understand that while content informs and educates your audience, content strategy is the framework that ensures it reaches the right people, at the right time, through the right channels.