Maximize ROI with Data-Driven Performance Marketing
At Make My Brand, we deliver performance marketing services engineered to maximize profitability, not just clicks. As a full-funnel digital ads agency, our campaigns are BDLC-aligned, analytically driven, and built to scale across search, social, programmatic, and video.
Quick Stats
Delivered higher ROI for 100+ clients, consistently exceeding growth targets
Achieved up to 120% sales growth and 110% lead growth within 12 weeks
Reduced Cost Per Lead by 40–50% through optimized pay-per-click management services
Maintained 91% client satisfaction, reflecting measurable trust and performance .
Key Services Under Performance Marketing
Our performance marketing frameworks are built to convert budgets into predictable revenue streams. By analyzing audience segments, campaign potential, and funnel efficiency, we prioritize efforts that maximize ROI and scale business impact.
Paid Search (Google Ads, Bing Ads)
High-intent pay-per-click management services engineered for predictable returns.
- Deliverables:Keyword portfoliobidding strategyad structureLP recommendations
- KPIs:CTRConversion RateCPAROASImpression Share
Paid Social (Meta Ads, LinkedIn, X)
Platform-native storytelling and audience precision from a growth-focused paid advertising agency.
- Deliverables:audience mappingcreative setsfunnel playbookscampaign cadence
- KPIs:CTRCost per Lead (CPL)CPL → SQL conversionROAS
Programmatic & Display Advertising
Scalable reach and precision targeting across the buyer journey.
- Deliverables:audience segmentsdynamic creativesviewability & brand safety setup
- KPIs:ViewabilityCTRView-through conversionsCost per Acquisition
Video & YouTube Advertising
High-impact video campaigns that guide audiences from awareness to conversion.
- Deliverables:Video scripts/editsskippable/non-skippable strategiesreach + retargeting flows
- KPIs:View RateCPVWatch TimeAssisted Conversions
Remarketing & Funnel Retargeting
Sequenced messaging that converts warm intent into revenue.
- Deliverables:dynamic retargetingcart abandon flowssequential messaging
- KPIs:Remarketing CTRConversion RateROAS from retargeting
Conversion Rate Optimization (CRO)
CRO acts as a revenue multiplier across all paid campaigns.
- Deliverables:CRO auditlanding page testsfunnel diagnosticsheatmapstechnical fixes
- KPIs:conversion liftlead-to-demo ratiorevenue per sessionincreased checkout/signups completion rate
Campaign Governance & Strategic Leadership
We operate as your extended leadership team—driving accountability and budget efficiency.
- Deliverables:weekly sprint reportsgrowth roadmapbudget reallocation playbook
- KPIs:CPA trendsROI per channelscalability score
Attribution, Analytics & Measurement
Advanced attribution frameworks provide true ROI visibility.
- Deliverables:GA4 configurationserver-side taggingunified attribution modeldashboards
- KPIs:Accurate LTV: CACIncremental liftchannel ROI
Creative Testing & Production
Performance-driven creatives built to scale engagement and reduce CPA.
- Deliverables:multivariate creative testsproduction pipelinecreative hypotheses backlog
- KPIs:Creative-driven liftdecreased CPAhigher engagement
Our Tech Stack & Tools
We integrate advanced platforms into a unified system that powers campaign precision and scalable impact.
Ad Platforms
Analytics & Attribution
CRO & UX
Automation & Retention
Collaboration
Ad Platforms
Analytics & Attribution
CRO & UX
Automation & Retention
Collaboration
Why Brands Struggle with Performance Marketing?
Organizations invest heavily in paid channels, yet fail to unlock sustainable growth or financial returns. Common challenges include:
Vanity-Driven Metrics
Campaigns optimized for impressions instead of pipeline quality, profitability, and lifetime value undermine ROI-driven marketing.
Inefficient Budget Allocation
Overspending across platforms without attribution clarity inflates CAC. A structured PPC management company approach ensures capital is deployed where returns compound.
Fragmented Data & Tracking
Disconnected analytics prevent accurate performance insights, making optimization reactive instead of strategic.
Weak Creative Iteration
Lack of systematic creative testing causes ad fatigue and declining conversion efficiency.
Poor Funnel Alignment
Misaligned customer journeys lead to drop-offs between awareness and conversion.
Scaling Barriers
Without scalable systems, performance stalls when attempting market expansion.
MMB BDLC + Performance Marketing Framework
Performance marketing is embedded into our Brand Development Life Cycle (BDLC)—a structured growth architecture designed to turn advertising spend into predictable returns.As a strategic performance marketing agency USA, we ensure campaigns deliver both short-term wins and long-term commercial value.
Market Intelligence & Strategic Foundation
We develop channel strategies aligned with ICP, funnel stages, and revenue goals—ensuring Google Ads services and paid media investments drive profitability.
Creative Architecture & Asset Development
We engineer conversion-focused creatives built for scale across platforms.
Channel Deployment & Funnel Integration
Execution across Google, Meta, LinkedIn, YouTube, and programmatic platforms ensures cohesive funnel alignment.
Optimization Loops & Data-Driven Refinements
Through A/B testing, CRO frameworks, and real-time optimization, we continuously improve performance and cost efficiency.
Revenue Scaling & Market Expansion
Once profitable benchmarks are achieved, we scale high-performing campaigns to capture additional market share.
Leadership Elevation & Category Positioning
Campaigns evolve beyond acquisition to build authority, credibility, and market leadership.
Market Intelligence & Strategic Foundation
We develop channel strategies aligned with ICP, funnel stages, and revenue goals—ensuring Google Ads services and paid media investments drive profitability.
Creative Architecture & Asset Development
We engineer conversion-focused creatives built for scale across platforms.
Channel Deployment & Funnel Integration
Execution across Google, Meta, LinkedIn, YouTube, and programmatic platforms ensures cohesive funnel alignment.
Optimization Loops & Data-Driven Refinements
Through A/B testing, CRO frameworks, and real-time optimization, we continuously improve performance and cost efficiency.
Revenue Scaling & Market Expansion
Once profitable benchmarks are achieved, we scale high-performing campaigns to capture additional market share.
Leadership Elevation & Category Positioning
Campaigns evolve beyond acquisition to build authority, credibility, and market leadership.
Market Intelligence & Strategic Foundation
We develop channel strategies aligned with ICP, funnel stages, and revenue goals—ensuring Google Ads services and paid media investments drive profitability.
Creative Architecture & Asset Development
We engineer conversion-focused creatives built for scale across platforms.
Channel Deployment & Funnel Integration
Execution across Google, Meta, LinkedIn, YouTube, and programmatic platforms ensures cohesive funnel alignment.
Optimization Loops & Data-Driven Refinements
Through A/B testing, CRO frameworks, and real-time optimization, we continuously improve performance and cost efficiency.
Revenue Scaling & Market Expansion
Once profitable benchmarks are achieved, we scale high-performing campaigns to capture additional market share.
Leadership Elevation & Category Positioning
Campaigns evolve beyond acquisition to build authority, credibility, and market leadership.
Key Services Under Performance Marketing
Our performance marketing services are designed to convert ad budgets into measurable revenue streams.
Paid Search (Google Ads, Bing Ads)
High-intent pay-per-click management services engineered for predictable returns.
- Deliverables:Keyword portfoliobidding strategyad structureLP recommendations
- KPIs:CTRConversion RateCPAROASImpression Share
Paid Social (Meta Ads, LinkedIn, X)
Platform-native storytelling and audience precision from a growth-focused paid advertising agency.
- Deliverables:audience mappingcreative setsfunnel playbookscampaign cadence
- KPIs:CTRCost per Lead (CPL)CPL → SQL conversionROAS
Programmatic & Display Advertising
Scalable reach and precision targeting across the buyer journey.
- Deliverables:audience segmentsdynamic creativesviewability & brand safety setup
- KPIs:ViewabilityCTRView-through conversionsCost per Acquisition
Video & YouTube Advertising
High-impact video campaigns that guide audiences from awareness to conversion.
- Deliverables:Video scripts/editsskippable/non-skippable strategiesreach + retargeting flows
- KPIs:View RateCPVWatch TimeAssisted Conversions
Remarketing & Funnel Retargeting
Sequenced messaging that converts warm intent into revenue.
- Deliverables:dynamic retargetingcart abandon flowssequential messaging
- KPIs:Remarketing CTRConversion RateROAS from retargeting
Conversion Rate Optimization (CRO)
CRO acts as a revenue multiplier across all paid campaigns.
- Deliverables:CRO auditlanding page testsfunnel diagnosticsheatmapstechnical fixes
- KPIs:conversion liftlead-to-demo ratiorevenue per sessionincreased checkout/signups completion rate
Campaign Governance & Strategic Leadership
We operate as your extended leadership team—driving accountability and budget efficiency.
- Deliverables:weekly sprint reportsgrowth roadmapbudget reallocation playbook
- KPIs:CPA trendsROI per channelscalability score
Attribution, Analytics & Measurement
Advanced attribution frameworks provide true ROI visibility.
- Deliverables:GA4 configurationserver-side taggingunified attribution modeldashboards
- KPIs:Accurate LTV: CACIncremental liftchannel ROI
Creative Testing & Production
Performance-driven creatives built to scale engagement and reduce CPA.
- Deliverables:multivariate creative testsproduction pipelinecreative hypotheses backlog
- KPIs:Creative-driven liftdecreased CPAhigher engagement
Our Tech Stack & Tools
We use enterprise-grade platforms to support ROI-driven marketing at scale.
Collaboration
Analytics
CRO & UX
Automation & Retention
Ad Platforms
Collaboration
Analytics
CRO & UX
Automation & Retention
Ad Platforms
Industries We’ve Served
Our performance marketing services adapt to each industry’s acquisition dynamics.
Fueling Industry Growth with
Predictable & Measurable Outcomes
Knowledger
Deployed full-funnel execution across organic, paid, and community channels to redefine the traditional LMS.
MoogleLabs
Executed a full-funnel roadmap across multiple phases, embedding performance-driven optimization into the brand’s growth journey.
Dublin Technology Center
Executed a full-funnel growth plan, activating high-impact workflows across product development strategies to accelerate demand & scale acquisitions.
SkyHi Tech Academy
Executed a growth plan with a full website redesign, focused digital transformation strategies to enhance digital footprint & steady growth.
Elder Law
Functioned as an embedded growth team. The approach was about building authority, relevance, and long-term equity in search.
Seasia
Created a unified growth framework that helped drive consistent, high-quality leads across markets.
You are in Good Company
Hear from our clients as they share their journeys of transformation.
Angela Hooper
Angela Hooper
Tucker Lee
Tucker Lee
Bernardo Rubie
Bernardo Rubie
Stefanie Amini
Stefanie Amini
Frequently Asked Questions
Enterprise
Marketing Intelligence
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