Sky Hi Tech
Driving Organic Visibility & Engagement for SkyHi Tech with MMB's Integrated Growth Solutions
Sky Hi Tech Academy
EdTech
Growth-as-a-Service
(Web Design & Development, SEO, Paid Ads, Automation, Content Strategy, Social Media)
Scaled organic users from 0 to 6.4K+
Top campaigns achieved an average CTR of 16.47%
Resolved 100% crawl errors and implemented schema markup across all pages
Built a fully React-powered, modular CMS ready for future updates
The Challenge
Sky Hi Tech Academy is an edtech platform offering career-aligned online coding classes for kids, designed to build future-ready tech skills from an early age.
Despite having strong educational programs and a clear vision to prepare children for tomorrow’s digital careers, the academy struggled with minimal online traction and a fragmented digital presence. Their marketing infrastructure lacked optimization and direction, resulting in missed opportunities to engage parents and drive course registrations.
Core Gaps Identified:
Website and landing pages had poor UX flows, reducing conversion efficiency.
Absence of marketing automation led to inconsistent lead nurturing and manual drop-offs.
Fragmented cross-channel reporting limited visibility into performance insights.
Content output lacked strategic alignment to audience intent.
SEO suffered from low indexation, ineffective keyword mapping, and weak authority signals.
Paid campaigns lacked structured targeting and optimization, causing inefficient spending.
Social presence was inconsistent resulting in low engagement.
Email campaigns were irregular, missing optimization for funnel progression.
Growth Trigger: Sky Hi Tech Academy needed a full-stack digital transformation spanning website development, SEO, structured paid media, automation, social media, content, and email campaigns.
Our Strategic Approach
We engaged as an integrated growth pod, a cross-functional team (SEO Strategist, Paid Media Manager, Web Designer / Developer, Content & Social Media Manager, and Automation Expert) operating inside MMB’s Growth OS to deliver end-to-end, measurable outcomes.
Growth OS
Unified SEO, paid media, web development, automation, and analytics
Intent-Driven UX & Content
High-intent keyword mapping → Modular landing pages with strong CTAs
Modern Web Development
React-powered responsive website, fast load, mobile-first, scalable CMS
Technical Optimizations
Improved page speed, accessibility compliance, schema, and SEO crawl fixes
Data-Driven Measurement
GA4 + Looker Studio custom dashboards + event tracking
Automation Workflows
Pabbly → ClickUp for real-time lead capture, nurturing, and routing
Paid Media
Google & Meta Ads segmented by course and funnel stage (Awareness → Conversion)
Creative & Social
Multi-platform content strategy, lifecycle campaigns, and engagement-driven creatives
Growth OS
Unified SEO, paid media, web development, automation, and analytics
Intent-Driven UX & Content
High-intent keyword mapping → Modular landing pages with strong CTAs
Modern Web Development
React-powered responsive website, fast load, mobile-first, scalable CMS
Technical Optimizations
Improved page speed, accessibility compliance, schema, and SEO crawl fixes
Data-Driven Measurement
GA4 + Looker Studio custom dashboards + event tracking
Automation Workflows
Pabbly → ClickUp for real-time lead capture, nurturing, and routing
Paid Media
Google & Meta Ads segmented by course and funnel stage (Awareness → Conversion)
Creative & Social
Multi-platform content strategy, lifecycle campaigns, and engagement-driven creatives
Growth OS
Unified SEO, paid media, web development, automation, and analytics
Intent-Driven UX & Content
High-intent keyword mapping → Modular landing pages with strong CTAs
Modern Web Development
React-powered responsive website, fast load, mobile-first, scalable CMS
Technical Optimizations
Improved page speed, accessibility compliance, schema, and SEO crawl fixes
Data-Driven Measurement
GA4 + Looker Studio custom dashboards + event tracking
Automation Workflows
Pabbly → ClickUp for real-time lead capture, nurturing, and routing
Paid Media
Google & Meta Ads segmented by course and funnel stage (Awareness → Conversion)
Creative & Social
Multi-platform content strategy, lifecycle campaigns, and engagement-driven creatives
Engagement Model
Functions & Team involved
Growth-as-a-Service
Weekly syncs
Weekly syncs
Continuous testing
Dedicated Pod
SEO Strategist + Paid Media Manager + Automation Lead + Web Designer + Content & Social Media Manager
Creative Assets
Multi-platform creatives optimized for Google & Meta
Funnel Mapping
Customized user journeys for their programs/courses
Growth-as-a-Service
Weekly syncs
Weekly syncs
Continuous testing
Dedicated Pod
SEO Strategist + Paid Media Manager + Automation Lead + Web Designer + Content & Social Media Manager
Creative Assets
Multi-platform creatives optimized for Google & Meta
Funnel Mapping
Customized user journeys for their programs/courses
Growth-as-a-Service
Weekly syncs
Weekly syncs
Continuous testing
Dedicated Pod
SEO Strategist + Paid Media Manager + Automation Lead + Web Designer + Content & Social Media Manager
Creative Assets
Multi-platform creatives optimized for Google & Meta
Funnel Mapping
Customized user journeys for their programs/courses
Growth-as-a-Service
Weekly syncs
Weekly syncs
Continuous testing
Dedicated Pod
SEO Strategist + Paid Media Manager + Automation Lead + Web Designer + Content & Social Media Manager
Creative Assets
Multi-platform creatives optimized for Google & Meta
Funnel Mapping
Customized user journeys for their programs/courses
What We Did
To strengthen Sky Hi Tech Academy’s digital footprint and drive steady growth, we executed a comprehensive growth plan that combined a full website redesign with focused SEO, targeted paid campaigns, smart automation, and transparent performance tracking.
Growth Area
What we delivered?
Brand Identity
Clear positioning as an EdTech leader focusing on future-ready coding education
Website Design & Development
React-powered modern, responsive website; 12+ major UX/UI iterations; modular CMS for scalability
SEO
Extensive keyword research → Optimized site architecture & content → Technical SEO fixes (schema, crawl, indexing)
Paid Campaigns
Google & Meta Ads segmented by course + user intent → Best CTR 16.47%, NZ$0.72 avg CPC
Creative Testing
Regular A/B testing → Improved CTR and conversions
Automation
Lead capture automation → CRM sync → Nurture workflows and Slack alerts
Email Marketing
Segmented nurture campaigns → High engagement, consistent funnel movement
Social Media
Organic Instagram growth → 12.7K+ engaged followers in 90 days
Reporting
Looker Studio live dashboards → Full visibility of SEO, paid, leads, and user journeys
Key Insight: Every activity contributed to a single goal, driving qualified traffic and converting it into value.
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The Results
What began as a slow traction phase evolved into a full-funnel performance framework, delivering strong results across organic and paid channels.
SEO Growth
| METRIC | Apr 2022 – Apr 2023 | Apr 2023 – Apr 2024 | Apr 2024 – Apr 2025 |
|---|---|---|---|
| Active Users | 4,000 | 4,800 | 6,400 |
| New Users | 4,000 | 4,700 | 6,300 |
Growth Summary (From Apr 2022):
- "+60% increase in organic users over 3 years "
- "Noticeable spike post-Dec 2024 indicating successful technical SEO + content strategy activation "
SEMrush Domain Stats
| METRIC | VALUE |
|---|---|
| Authority Score | 8 |
| Organic Search Traffic | 116/month |
| Backlinks | 506 |
| Referring Domains | 95 |
| Keywords Ranking | 53 |
Top Growth Months:
- April to May 2025: Traffic doubled (from 58 to 116)
- Notable Growth Phase: Post-Dec 2024 technical SEO + content activation drove a significant spike in indexed visibility and user growth.
Paid Media Success
| METRIC | VALUE |
|---|---|
| Impressions | 308,192 |
| Clicks | 11,591 |
| Conversions | 819 |
| Avg. CPC | NZ$0.72 |
| Total Cost | NZ$8,372.60 |
| Avg. Conversion Rate | 3.39% |
| Total Interactions | 13,198 (Clicks + Engagements) |
Winning Campaigns:
- ''N Register Search Campaign (W1)''– 11.92% CTR, NZ$1.45 CPC
- Performance Max Campaign (Apr 24–25)– 962 (Clicks + Engagements) at NZ$0.44 cost/conversion
- Video Ad 14.3.2024– 1,648 engagements at NZ$0.125 CPV
Automation:
- Real-time lead capture integrated with CRM
- Smart campaign triggers & engagement-based optimization
The Impact
| KPI | Outcome |
|---|---|
| SEO Active Users | From 4K to 6.4K+ |
| Conversion Volume | 819 tracked leads |
| CPC Optimization | Avg. CPC reduced to NZ$0.72 |
| Event Tracking Setup | Over 5,720 click/engagement events tracked |
| Indexed Visibility | +506 backlinks, 95 referring domains |
| Automation Setup | Multi-channel lead routing & CRM sync live |
Client Quote.
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Our Tech Stack & Tools
SEO & Analytics
Paid Ads
Design & Content
Automation
Communication
SEO & Analytics
Paid Ads
Design & Content
Automation
Communication
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