Engineering Trust and Innovation: Knowledger’s Growth Through Design and Technology
MMB served as their development partner, combining branding, UX/UI, product strategy, blockchain, and AI expertise to deliver end-to-end solutions from discovery to launch through design thinking and rapid iteration.
Knowledger
EdTech / Learning Technology
Design & Development-as-a-Service
(Branding, UX/UI, Frontend & Backend, Smart Contracts, AI Integration)
(On-chain Credential Issuer, NFT Minting Portal, Credential Verification API)
85%
Reduction in academic fraud
40%
Faster course completion rates
10,000+
Learners empowered
20+
Academic institutions and corporate training programs onboarded
Delivered a cohesive identity system that communicates trust, innovation, and accessibility.
The Challenge
Traditional LMS (Learning Management System) and credentialing pipelines are brittle, slow to verify, and offer little true ownership for learners.
Knowledger set out to change this: a future where learning outcomes are trustless, portable, and instantly verifiable - without forcing non-crypto users into a complicated blockchain experience.
Key problems to solve:
Make credentials tamper-proof and instantly verifiable by employers and institutions.
Introduce real ownership of learning outcomes without imposing crypto complexity on mainstream users.
Personalize learning journeys to improve completion and skill mastery.
Build a brand identity and visual system that communicates trust, innovation, and accessibility.
Core Gaps Identified:
Verifiable, immutable credentialing on Ethereum.
NFT-based course ownership and asset reusability.
AI personalization with machine learning models for recommendations and adaptive pacing.
Clear, trust-building UX for both crypto-curious and mainstream learners.
End-to-end brand identity and design system for consistent experiences.
Our Strategic Approach
We applied Make My Brand’s Design & Development-as-a-Service model, embedding cross-functional expertise across branding, UX/UI, product strategy, blockchain, and AI. Our process combined design thinking with secure engineering, moving from discovery to launch through rapid prototyping, feedback loops, and iterative validation.
Brand-first approach
Identity, storytelling, and design system before code.
BDLC-driven product build
Discovery & product strategy → UX & visual design → Smart contract architecture → Backend & API → AI personalization → Frontend → Testing, security & compliance.
Design System approach
Figma-first prototyping, reusable component library, tokenized design styles.
Secure smart contract patterns
Role-based access, upgradeable proxies, and off-chain metadata hashing (IPFS).
AI personalization loop
Event-driven data capture → recommendation model → A/B validation in UI.
Brand-first approach
Identity, storytelling, and design system before code.
BDLC-driven product build
Discovery & product strategy → UX & visual design → Smart contract architecture → Backend & API → AI personalization → Frontend → Testing, security & compliance.
Design System approach
Figma-first prototyping, reusable component library, tokenized design styles.
Secure smart contract patterns
Role-based access, upgradeable proxies, and off-chain metadata hashing (IPFS).
AI personalization loop
Event-driven data capture → recommendation model → A/B validation in UI.
Brand-first approach
Identity, storytelling, and design system before code.
BDLC-driven product build
Discovery & product strategy → UX & visual design → Smart contract architecture → Backend & API → AI personalization → Frontend → Testing, security & compliance.
Design System approach
Figma-first prototyping, reusable component library, tokenized design styles.
Secure smart contract patterns
Role-based access, upgradeable proxies, and off-chain metadata hashing (IPFS).
AI personalization loop
Event-driven data capture → recommendation model → A/B validation in UI.
Engagement Model
Functions & Team involved
D&D-as-a-Service
Sprint-based delivery with biweekly design reviews and weekly standups.
Reporting Rhythm
Sprint demos
Monthly reviews
Security audits
Dedicated Pod
Product Manager + Brand Designer + UX/UI Designer + Frontend Developer + Backend Engineer.
D&D-as-a-Service
Sprint-based delivery with biweekly design reviews and weekly standups.
Reporting Rhythm
Sprint demos
Monthly reviews
Security audits
Dedicated Pod
Product Manager + Brand Designer + UX/UI Designer + Frontend Developer + Backend Engineer.
D&D-as-a-Service
Sprint-based delivery with biweekly design reviews and weekly standups.
Reporting Rhythm
Sprint demos
Monthly reviews
Security audits
Dedicated Pod
Product Manager + Brand Designer + UX/UI Designer + Frontend Developer + Backend Engineer.
D&D-as-a-Service
Sprint-based delivery with biweekly design reviews and weekly standups.
Reporting Rhythm
Sprint demos
Monthly reviews
Security audits
Dedicated Pod
Product Manager + Brand Designer + UX/UI Designer + Frontend Developer + Backend Engineer.
What We Did ?
Our team ensured brand clarity, secure on-chain logic, and frictionless learner experience across devices.
Growth Area
What we delivered?
Branding & Visual Identity
Created a logo system, color palette, typography rules, and complete brand guidelines. Delivered a marketing kit for course creators.
UX & Product Design
Built learner journeys, institution dashboards, and employer verification flows. Delivered high-fidelity Figma prototypes.
Design System
Designed a reusable component library for React with accessibility and responsive-first patterns.
Smart Contracts
ERC-721/ERC-1155 patterns for NFT certificates, credential issuance contracts with provable metadata hashes, revoke & update flows.
Backend & API
Credentialing API, job queues for on-chain minting, off-chain metadata storage integration (IPFS), role-based admin APIs.
Frontend
Progressive onboarding (email/password first), optional wallet connect, minting flows, and clear verification UI.
AI Personalization
Recommendation engine using learner interactions, assessment outcomes, & pacing signals to personalize course suggestions.
Security & Compliance
Smart contract audits, backend pen-tests, data minimization for PII, and privacy-first credential handling.
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Key features delivered
Immutable credential issuance
Certificates and badges issued on Ethereum with cryptographic proof.
NFT-based course ownership
Learners can mint course completion NFTs that act as portable, tradable digital assets.
AI-driven personalization
Adaptive learning journeys, smart recommendations, and competency-based pathways.
Institution dashboard
Issue and manage credentials, track cohort performance, and export verified reports.
Seamless API Integrations
Easily connects with SCORM, LTI, ERP, HRMS, and payment systems to streamline institutional workflows.
Design highlights
Clean, modern learning dashboard focused on progress, credentials, and financial opportunities from NFT ownership.
Intuitive credentialing flow that explains what on-chain issuance means and how learners retain ownership.
Figma prototypes and reusable design system for consistency and speed.
The Results
Impact on Learners:
- 85% drop in academic fraud through verifiable blockchain credentials.
- 40% faster course completion rates, thanks to AI-driven personalization.
- Over 10,000 learners gained secure, portable ownership of their learning outcomes.
Impact on Institutions & Employers:
- Reduced credential verification time from days to seconds.
- 20+ academic institutions and corporate programs onboarded.
- Faster, more reliable hiring decisions with tamper-proof proof of skills.
Impact on the Brand:
- Delivered a cohesive identity system that communicates trust, innovation, and accessibility.
- Enabled faster creation of marketing and learning assets through a shared design system.
- Established Knowledger as a future-ready brand in the EdTech space.
Client Quote.
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Tools & Tech Stack Used
Branding & Design
Frontend
Smart Contracts
Storage
Backend
AI / ML
DevOps & Monitoring
Branding & Design
Frontend
Smart Contracts
Storage
Backend
AI / ML
DevOps & Monitoring
Why Branding Mattered
Technology alone doesn’t build trust. Our branding and design system created instant credibility for institutions and approachability for learners, making advanced blockchain and AI concepts feel simple, safe, and empowering.
Logo variants
Tokenized color palette
Typography hierarchy
Reusable design system
Marketing starter kit for campaigns
This brand foundation accelerated adoption and positioned Knowledger as a leader in trustworthy, design-forward learning technology.
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