Engineering Scalable Digital Growth for Seasia Infotech Over a Decade
MMB served as the sole digital partner for Seasia Infotech, managing full branding, website design, development, SEO, analytics, and automation, to drive a consistent and performance-led digital presence.
Seasia Infotech
IT/Tech
Seasia Connect, Lead Portal
Growth-as-a-Service
(Design/Development, SEO)
468K+
Total users
9.18M+
Search impressions globally
High-intent traffic from more than 19 countries
Sessions increased by 174%
Fully managed, modular web platform enabling scalable future growth
Unified brand identity strengthening market trust and recognition
The Challenge
Seasia faced several digital gaps that limited its growth potential. Fragmented analytics made it difficult to track user behavior and measure campaign effectiveness. The existing website featured an outdated design and lacked mobile responsiveness, creating friction for users on different devices.
Lead capture processes were inefficient, leading to lost opportunities, while the content architecture was misaligned with user intent, reducing engagement and conversion rates.
Core Gaps Identified:
Generate qualified leads at scale
Enhance brand recognition with a modern identity
Improve website UX, performance, and conversion flows
Enable automated, real-time lead capture, routing, and attribution
Expand global visibility beyond India
Our Strategic Approach
We managed the entire digital ecosystem for Seasia Infotech, embedding our Growth-as-a-Service pod to unify strategy, branding, design, development, SEO, and automation:
Full Branding Ownership
Created a cohesive visual identity with logo, typography, colors, icons, and guidelines, ensuring consistent branding across Seasia's website, marketing, and automation touchpoints.
End-to-End Design & Development
Developed a modular, scalable website with a mobile-first, high-performance interface, achieving 95+ responsiveness and 40% faster load times for better retention and SEO.
Data-Driven SEO
Implemented a data-driven SEO strategy with 50+ structured service pages and use-case blogs mapped to high-intent search queries.
Automation
GA4 custom events and Looker Studio dashboards for real-time, executive-level performance visibility. Automated lead capture, routing, and Slack notifications via Seasia Connect → Lead Portal.
Global Market Penetration
Designed a geo-targeting strategy for India, USA, Canada, UAE, and UK with localized, intent-aligned service pages for stronger regional relevance.
Full Branding Ownership
Created a cohesive visual identity with logo, typography, colors, icons, and guidelines, ensuring consistent branding across Seasia's website, marketing, and automation touchpoints.
End-to-End Design & Development
Developed a modular, scalable website with a mobile-first, high-performance interface, achieving 95+ responsiveness and 40% faster load times for better retention and SEO.
Data-Driven SEO
Implemented a data-driven SEO strategy with 50+ structured service pages and use-case blogs mapped to high-intent search queries.
Automation
GA4 custom events and Looker Studio dashboards for real-time, executive-level performance visibility. Automated lead capture, routing, and Slack notifications via Seasia Connect → Lead Portal.
Global Market Penetration
Designed a geo-targeting strategy for India, USA, Canada, UAE, and UK with localized, intent-aligned service pages for stronger regional relevance.
Full Branding Ownership
Created a cohesive visual identity with logo, typography, colors, icons, and guidelines, ensuring consistent branding across Seasia's website, marketing, and automation touchpoints.
End-to-End Design & Development
Developed a modular, scalable website with a mobile-first, high-performance interface, achieving 95+ responsiveness and 40% faster load times for better retention and SEO.
Data-Driven SEO
Implemented a data-driven SEO strategy with 50+ structured service pages and use-case blogs mapped to high-intent search queries.
Automation
GA4 custom events and Looker Studio dashboards for real-time, executive-level performance visibility. Automated lead capture, routing, and Slack notifications via Seasia Connect → Lead Portal.
Global Market Penetration
Designed a geo-targeting strategy for India, USA, Canada, UAE, and UK with localized, intent-aligned service pages for stronger regional relevance.
Engagement Model
Functions & Team involved
Growth-as-a-Service
Biweekly strategy calls
Monthly reporting
Dedicated Pod
SEO & Content Strategist + Web Developer +Automation Analyst
Reporting Rhythm
Live Dashboards
Audits
Keyword trends
CRM Automation
Integrated lead notifications via Seasia Connect
Growth-as-a-Service
Biweekly strategy calls
Monthly reporting
Dedicated Pod
SEO & Content Strategist + Web Developer +Automation Analyst
Reporting Rhythm
Live Dashboards
Audits
Keyword trends
CRM Automation
Integrated lead notifications via Seasia Connect
Growth-as-a-Service
Biweekly strategy calls
Monthly reporting
Dedicated Pod
SEO & Content Strategist + Web Developer +Automation Analyst
Reporting Rhythm
Live Dashboards
Audits
Keyword trends
CRM Automation
Integrated lead notifications via Seasia Connect
Growth-as-a-Service
Biweekly strategy calls
Monthly reporting
Dedicated Pod
SEO & Content Strategist + Web Developer +Automation Analyst
Reporting Rhythm
Live Dashboards
Audits
Keyword trends
CRM Automation
Integrated lead notifications via Seasia Connect
Together, these components formed a sustainable and data-driven growth ecosystem.
What We Did ?
By integrating modern design, development, and a performance-focused strategy, we created a unified growth framework that helped Seasia drive consistent, high-quality leads across markets.
Growth Area
What we delivered?
Branding
Comprehensive visual identity system applied across website and digital assets for global trust.
Design & Development
Fully managed website with scalable modular architecture, mobile-first UX, and fast load speeds.
SEO & Content
Mapped high-intent keywords to key service areas; optimized meta tags, headers, and internal linking for better visibility and engagement.
Landing Pages
Designed and optimized conversion-ready pages focused on services, industries, and lead capture opportunities.
Technical SEO
Implemented GA4, Search Console, and schema markup; resolved crawl errors and improved site performance to support indexing and conversions.
Conversion Tracking
Set up event tracking for all critical touchpoints form submissions, button clicks, scroll depth, and downloads across the funnel.
Funnel Reporting
Built real-time dashboards using Looker Studio, segmented by traffic source, location, device, and user action for clear performance attribution.
Bounce Rate Optimization
Enhanced UX with relevant content clusters, contextual CTAs, and internal links to increase time on site and lower exits.
Revenue Impact
Identified top-converting content and campaigns to double down on efforts that drove qualified leads and sales conversations.
Key Insight: The full-stack growth framework—integrating branding, modular design, automated analytics, and global SEO- converted Seasia’s digital presence into a performance-driven lead generation engine.
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The Results
The results highlighted below reflect our strategic digital marketing efforts showcasing the consistent growth and impact we've driven during this period.
Website Performance (Google Analytics: 2022–2025)
| METRIC | 2022 | 2023 | 2024–25 | Total (3 Years) |
|---|---|---|---|---|
| Total Users | 89,507 | 161,214 | 218,214 | 468,935 |
| New Users | 81,421 | 146,235 | 191,814 | 419,470 |
| Sessions | 102,137 | 202,306 | 279,873 | 584,316 |
| Avg. Engagement Time | 36 sec | 39 sec | 43 sec | ↑ Steady Growth |
| Bounce Rate | 61.91% | 58.35% | 55.68% | ↓ Year on Year |
Key Insight: Our layered growth framework combining content optimization, funnel improvements, and remarketing helped retain users longer and convert more sessions into leads.
Search Performance (Google Search Console: Jan 2024 – Jul 2025)
| METRIC | Value |
|---|---|
| Total Impressions | 9.18 million+ |
| Total Clicks | 42,322 |
| Average CTR | 0.46% |
| Device Share | Mobile > Tablet > Desktop |
| Top Countries | India, USA, Vietnam, Philippines |
Global Visibility: Seasia now attracts high-intent users from key international markets, a shift from being India-centric to globally competitive.
The Impact
| Growth Area | Growth Impact |
|---|---|
| Total Website Users | +424% |
| New Users | +415% |
| Sessions | +472% |
| Avg. Engagement Time | +19% |
| Total Impressions | Massive SEO Visibility Boost |
| Search Clicks | New Organic Traffic Engine |
| Reach (Geo) | Global Expansion (India, USA, Vietnam, Philippines) |
Client Quote.
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Our Tech Stack & Tools
Our stack consolidates best-in-class tools to ensure every content initiative is data-driven, conversion-focused, and generated for long-term impact.
SEO + Analytics
Web Optimization
Automation
Reporting
Collaboration
SEO + Analytics
Web Optimization
Automation
Reporting
Collaboration
Case Studies
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