Building a High-Converting Funnel for Dublin Technology Center
Dublin Technology Center
Real Estate
Growth-as-a-Service
(Web Design & Development, SEO, Paid Ads, Content Marketing, Automation, Google My Business)
MMB brought clarity, structure, and performance to Dublin Tech Center’s digital journey, turning potential growth into powerful results.
11K+
Active users scaled from zero
621
Leads generated at just $0.87 per lead
62K+
User interactions captured across the website
Scalable CMS
with <2s load speed & mobile responsiveness
10+
UI/UX design improvements implemented
100+
Pages indexed for complete search visibility
The Challenge
Despite offering prime business offices in the heart of Dublin, several improvement areas emerged that needed to be addressed to ensure long-term scalability and digital impact.
These gaps spanned branding, design, development, and marketing fundamentals. By identifying them early, the team was able to focus on building a strong foundation that would support growth, enhance user experience, and maximize performance across channels.
Their objective was an end-to-end digital transformation: from web design and development to data-driven marketing, automation, and scalable performance systems.
Key problems to solve:
Core Focus Areas:
Brand identity was not consistently represented across channels, with visual language and positioning needing better alignment.
Website architecture required optimization for speed, responsiveness, and a more seamless user experience.
Development framework lacked scalability and modularity, limiting flexibility for future updates and campaigns.
SEO foundations were missing, with limited indexed visibility and no structured content hierarchy in place.
Paid campaigns required stronger audience segmentation, ROI tracking, and conversion-focused funnel design.
Lead management processes needed automation and attribution mechanisms to improve routing and nurturing efficiency.
Our Strategic Approach
We deployed an integrated growth pod, combining SEO, Paid Media, Automation, Design & Development, and Branding expertise within MMB’s Growth OS framework. This ensured that every growth initiative was supported by a scalable digital foundation and a cohesive brand experience.
Branding & Positioning
Developed a unified brand identity system including tone, voice, and visual design guidelines applied consistently across web, ads, and creative assets.
SEO Foundation
Structured metadata, schema markup, technical SEO, full site indexation, and crawlability optimization to build a strong organic presence.
UI/UX Design & Modular Design System
Scalable UI components and responsive, user-centric layouts with accessibility compliance, optimized navigation, and conversion-focused interaction patterns.
Automation & Lead Management
Real-time lead capture and routing into Zoho CRM and Nexudus, with Google Sheets API integration, automating lead nurturing and sales follow-ups.
Intent-Led Strategy
Commercial intent keyword mapping aligned with content and UI architecture to ensure relevance at every stage of the funnel (TOFU → MOFU → BOFU). Campaigns optimized by geography, service type, and funnel stage to target the right audience with maximum efficiency.
Paid Media Segmentation
Segmented campaigns by audience, geography, and funnel stage to maximize ROI and conversion efficiency.
CMS Development
WordPress-based modular CMS built for scalability, localization, and rapid iteration, enabling flexible future updates and content management.
Performance Reporting
Looker Studio dashboards powered by GA4 for real-time visibility into performance metrics across SEO, paid media, automation, and user interactions.
Branding & Positioning
Developed a unified brand identity system including tone, voice, and visual design guidelines applied consistently across web, ads, and creative assets.
SEO Foundation
Structured metadata, schema markup, technical SEO, full site indexation, and crawlability optimization to build a strong organic presence.
UI/UX Design & Modular Design System
Scalable UI components and responsive, user-centric layouts with accessibility compliance, optimized navigation, and conversion-focused interaction patterns.
Automation & Lead Management
Real-time lead capture and routing into Zoho CRM and Nexudus, with Google Sheets API integration, automating lead nurturing and sales follow-ups.
Intent-Led Strategy
Commercial intent keyword mapping aligned with content and UI architecture to ensure relevance at every stage of the funnel (TOFU → MOFU → BOFU). Campaigns optimized by geography, service type, and funnel stage to target the right audience with maximum efficiency.
Paid Media Segmentation
Segmented campaigns by audience, geography, and funnel stage to maximize ROI and conversion efficiency.
CMS Development
WordPress-based modular CMS built for scalability, localization, and rapid iteration, enabling flexible future updates and content management.
Performance Reporting
Looker Studio dashboards powered by GA4 for real-time visibility into performance metrics across SEO, paid media, automation, and user interactions.
Branding & Positioning
Developed a unified brand identity system including tone, voice, and visual design guidelines applied consistently across web, ads, and creative assets.
SEO Foundation
Structured metadata, schema markup, technical SEO, full site indexation, and crawlability optimization to build a strong organic presence.
UI/UX Design & Modular Design System
Scalable UI components and responsive, user-centric layouts with accessibility compliance, optimized navigation, and conversion-focused interaction patterns.
Automation & Lead Management
Real-time lead capture and routing into Zoho CRM and Nexudus, with Google Sheets API integration, automating lead nurturing and sales follow-ups.
Intent-Led Strategy
Commercial intent keyword mapping aligned with content and UI architecture to ensure relevance at every stage of the funnel (TOFU → MOFU → BOFU). Campaigns optimized by geography, service type, and funnel stage to target the right audience with maximum efficiency.
Paid Media Segmentation
Segmented campaigns by audience, geography, and funnel stage to maximize ROI and conversion efficiency.
CMS Development
WordPress-based modular CMS built for scalability, localization, and rapid iteration, enabling flexible future updates and content management.
Performance Reporting
Looker Studio dashboards powered by GA4 for real-time visibility into performance metrics across SEO, paid media, automation, and user interactions.
Engagement Model
Functions & Team involved
Growth-as-a-Service
Weekly syncs, monthly reporting, and iterative test cycles
Dedicated Pod
SEO Strategist
Paid Media Manager
Automation Expert
UI/UX Designer
Web Developer
Creative Assets
Ad sets aligned with the updated brand voice and visual identity
Creative Assets
Distinct paths for “Private Office”, “Coworking”, and “Virtual Office” services supported with optimized page designs and conversion flows
Growth-as-a-Service
Weekly syncs, monthly reporting, and iterative test cycles
Dedicated Pod
SEO Strategist
Paid Media Manager
Automation Expert
UI/UX Designer
Web Developer
Creative Assets
Ad sets aligned with the updated brand voice and visual identity
Creative Assets
Distinct paths for “Private Office”, “Coworking”, and “Virtual Office” services supported with optimized page designs and conversion flows
Growth-as-a-Service
Weekly syncs, monthly reporting, and iterative test cycles
Dedicated Pod
SEO Strategist
Paid Media Manager
Automation Expert
UI/UX Designer
Web Developer
Creative Assets
Ad sets aligned with the updated brand voice and visual identity
Creative Assets
Distinct paths for “Private Office”, “Coworking”, and “Virtual Office” services supported with optimized page designs and conversion flows
Growth-as-a-Service
Weekly syncs, monthly reporting, and iterative test cycles
Dedicated Pod
SEO Strategist
Paid Media Manager
Automation Expert
UI/UX Designer
Web Developer
Creative Assets
Ad sets aligned with the updated brand voice and visual identity
Creative Assets
Distinct paths for “Private Office”, “Coworking”, and “Virtual Office” services supported with optimized page designs and conversion flows
What We Did ?
With the strategy in place, we executed a full-funnel growth plan, activating high-impact workflows across SEO, paid media, automation, UI/UX design and performance tracking to accelerate demand and scale acquisitions. Together, these initiatives delivered a high-converting ecosystem where every click, impression, and lead were strategically accounted for.
Branding
Developed a unified brand system including tone, voice, visual identity, and design guidelines applied consistently across web, ads, and creative assets.
UI/UX Design
Designed responsive, user-centric layouts with optimized navigation, accessibility compliance, and conversion-focused interaction patterns.
Web Development
Built a modular, React-powered CMS with scalable architecture, responsive design, and optimized performance (avg. load <2s).
SEO Setup
Indexed the full site from scratch; keyword-mapped every workspace and service variant into the content hierarchy.
Landing Pages
Created conversion-optimized pages with structured metadata, schema markup, and an internal linking framework.
Technical SEO
Deployed GA4, Search Console, and Schema Tags; resolved crawlability and indexing gaps.
Paid Campaigns
Launched high-ROI campaigns across Google Search and Performance Max with funnel-specific targeting.
Creative A/B Tests
Ran ad sets with variant creatives for CTR uplift, CPC efficiency, and audience segmentation.
Automation
Real-time lead capture → Zoho CRM + Nexudus integration → Slack alerts → Faster lead follow-ups.
Dashboards
Built Looker Studio dashboards with GA4 integration for unified tracking of SEO, paid performance, and lead trends.
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The Results
What started as a flatline quickly turned into a high-performance funnel with both organic and paid traction.
SEO Growth (From 0 to 11K+ Users)
METRIC
Organic Users
METRIC
Avg. Engagement Time
METRIC
Total Events Tracked
METRIC
Indexed Pages
Top Performing Pages:
- Flexible Private Coworking Office Space-5.6K active users visits
- Flexible Office Space for Leasee-1.9K users visits
- Virtual Rental Coworking Office- 765 users visits
Paid Media Success
Impressions
247,070
Clicks
9,004
Conversions
621
Avg. CPC
$0.87
Total Cost
$7,837.49
Winning Campaigns:
- Private Office Space Dublin– 1.8% CTR, highest conversion lift visits
- Campaign Type-Search + Performance Max visits
- Automation– Real-time lead capture into CRM, integrated sales flow visits
The Impact
What began as a cold-start SEO and ad reboot evolved into a high-performing growth framework with measurable business outcomes.
SEO Active Users
From 0 to 11,000+ in <6 months
Conversion Volume
621 tracked leads
Bounce Rate Optimization
Avg. page bounce reduced to 61%
Event Tracking Setup
62K+ events tracked
Ads ROI
CPC optimized below $0.90
Automation Setup
Lead routing across channels live
Post-Dec 2024 technical SEO & content alignment triggered massive indexed visibility and interaction growth.
Client Quote.
““MMB integrated with our team, brought fresh thinking to every challenge, and delivered impact across the board. Their structured execution gave us confidence that every channel, campaign, and lead source was being handled with intent.”
Our Tech Stack & Tools
Our stack consolidates best-in-class tools to ensure every content initiative is data-driven, conversion-focused, and generated for long-term impact.
SEO & Research
Content Management Systems
Writing & Optimization
Workflow Management
Analytics & Performance
Design & Creative
Collaboration
SEO & Research
Content Management Systems
Writing & Optimization
Workflow Management
Analytics & Performance
Design & Creative
Collaboration
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