Driving Organic Visibility & Engagement for SkyHi Tech with MMB's Integrated Growth Solutions
Sky Hi Tech Academy
EdTech
Growth-as-a-Service
(Web Design & Development, SEO, Paid Ads, Automation, Content Strategy, Social Media)
6.4K+
Organic users scaled from zero
31K+
Paid campaign clicks driven
16.47%
Average CTR of top campaigns
819
High-quality leads converted
100%
Responsive pages with mobile-friendly UX
<2s
Average page speed load
React CMS
Fully modular, future-ready build
100%
Crawl errors resolved with schema markup
The Challenge
Sky Hi Tech Academy is an edtech platform offering career-aligned online coding classes for kids, designed to build future-ready tech skills from an early age.
Despite having strong educational programs and a clear vision to prepare children for tomorrow’s digital careers, the academy struggled with minimal online traction and a fragmented digital presence. Their marketing infrastructure lacked optimization and direction, resulting in missed opportunities to engage parents and drive course registrations.
Key problems to solve:
Core Focus Areas:
Website and landing pages had poor UX flows, reducing conversion efficiency.
Absence of marketing automation led to inconsistent lead nurturing and manual drop-offs.
Fragmented cross-channel reporting limited visibility into performance insights.
Content output lacked strategic alignment to audience intent.
SEO suffered from low indexation, ineffective keyword mapping, and weak authority signals.
Paid campaigns lacked structured targeting and optimization, causing inefficient spending.
Social presence was inconsistent resulting in low engagement.
Email campaigns were irregular, missing optimization for funnel progression.
Our Strategic Approach
We engaged as an integrated growth pod, a cross-functional team (SEO Strategist, Paid Media Manager, Web Designer / Developer, Content & Social Media Manager, and Automation Expert) operating inside MMB’s Growth OS to deliver end-to-end, measurable outcomes.
Growth OS
Unified SEO, paid media, web development, automation, and analytics
Intent-Driven UX & Content
High-intent keyword mapping → Modular landing pages with strong CTAs
Modern Web Development
React-powered responsive website, fast load, mobile-first, scalable CMS
Technical Optimizations
Improved page speed, accessibility compliance, schema, and SEO crawl fixes
Data-Driven Measurement
GA4 + Looker Studio custom dashboards + event tracking
Automation Workflows
Pabbly → ClickUp for real-time lead capture, nurturing, and routing
Paid Media
Google & Meta Ads segmented by course and funnel stage (Awareness → Conversion)
Creative & Social
Multi-platform content strategy, lifecycle campaigns, and engagement-driven creatives
Growth OS
Unified SEO, paid media, web development, automation, and analytics
Intent-Driven UX & Content
High-intent keyword mapping → Modular landing pages with strong CTAs
Modern Web Development
React-powered responsive website, fast load, mobile-first, scalable CMS
Technical Optimizations
Improved page speed, accessibility compliance, schema, and SEO crawl fixes
Data-Driven Measurement
GA4 + Looker Studio custom dashboards + event tracking
Automation Workflows
Pabbly → ClickUp for real-time lead capture, nurturing, and routing
Paid Media
Google & Meta Ads segmented by course and funnel stage (Awareness → Conversion)
Creative & Social
Multi-platform content strategy, lifecycle campaigns, and engagement-driven creatives
Growth OS
Unified SEO, paid media, web development, automation, and analytics
Intent-Driven UX & Content
High-intent keyword mapping → Modular landing pages with strong CTAs
Modern Web Development
React-powered responsive website, fast load, mobile-first, scalable CMS
Technical Optimizations
Improved page speed, accessibility compliance, schema, and SEO crawl fixes
Data-Driven Measurement
GA4 + Looker Studio custom dashboards + event tracking
Automation Workflows
Pabbly → ClickUp for real-time lead capture, nurturing, and routing
Paid Media
Google & Meta Ads segmented by course and funnel stage (Awareness → Conversion)
Creative & Social
Multi-platform content strategy, lifecycle campaigns, and engagement-driven creatives
Engagement Model
Functions & Team involved
Growth-as-a-Service
Weekly syncs
Weekly syncs
continuous testing
Dedicated Pod
SEO Strategist
Paid Media Manager
Automation Lead
Web Designer
Content & Social Media Manager
Creative Assets
Multi-platform creatives optimized for Google
Meta
Funnel Mapping
Growth-as-a-Service
Weekly syncs
Weekly syncs
continuous testing
Dedicated Pod
SEO Strategist
Paid Media Manager
Automation Lead
Web Designer
Content & Social Media Manager
Creative Assets
Multi-platform creatives optimized for Google
Meta
Funnel Mapping
Growth-as-a-Service
Weekly syncs
Weekly syncs
continuous testing
Dedicated Pod
SEO Strategist
Paid Media Manager
Automation Lead
Web Designer
Content & Social Media Manager
Creative Assets
Multi-platform creatives optimized for Google
Meta
Funnel Mapping
Growth-as-a-Service
Weekly syncs
Weekly syncs
continuous testing
Dedicated Pod
SEO Strategist
Paid Media Manager
Automation Lead
Web Designer
Content & Social Media Manager
Creative Assets
Multi-platform creatives optimized for Google
Meta
Funnel Mapping
What We Did
To strengthen Sky Hi Tech Academy’s digital footprint and drive steady growth, we executed a comprehensive growth plan that combined a full website redesign with focused SEO, targeted paid campaigns, smart automation, and transparent performance tracking.
Brand Identity
Clear positioning as an EdTech leader focusing on future-ready coding education
Website Design & Development
React-powered modern, responsive website; 12+ major UX/UI iterations; modular CMS for scalability
SEO
Extensive keyword research → Optimized site architecture & content → Technical SEO fixes (schema, crawl, indexing)
Paid Campaigns
Google & Meta Ads segmented by course + user intent → Best CTR 16.47%, NZ$0.72 avg CPC
Creative Testing
Regular A/B testing → Improved CTR and conversions
Automation
Lead capture automation → CRM sync → Nurture workflows and Slack alerts
Email Marketing
Segmented nurture campaigns → High engagement, consistent funnel movement
Social Media
Organic Instagram growth → 12.7K+ engaged followers in 90 days
Reporting
Looker Studio live dashboards → Full visibility of SEO, paid, leads, and user journeys
Every activity contributed to a single goal, driving qualified traffic and converting it into value.
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The Results
What began as a slow traction phase evolved into a full-funnel performance framework, delivering strong results across organic and paid channels.
Website Performance (Google Analytics: 2022-2025)
METRIC
Active Users
METRIC
New Users
+60% increase in organic users over 3 years Noticeable spike post-Dec 2024 indicating successful technical SEO + content strategy activation
SEMrush Domain Stats (As of June 3, 2025)
Authority Score
8
Organic Search Traffic
116/month
Backlinks
506
Referring Domains
95
Keywords Ranking
53
Top Growth Months:
- April to May 2025: Traffic doubled (from 58 to 116) visits
- Notable Growth Phase: Post-Dec 2024 technical SEO + content activation drove a significant spike in indexed visibility and user growth. visits
Paid Media Success
Impressions
308,192
Clicks
11,591
Conversions
819
Avg. CPC
NZ$0.72
Total Cost
NZ$8,372.60
Avg. Conversion Rate
3.39%
Total Interactions
13,198
Winning Campaigns:
- N Register Search Campaign (W1)– 1.92% CTR, NZ$1.45 CPC visits
- Performance Max Campaign (Apr 24–25)- 962 (Clicks + Engagements) at NZ$0.44 cost/conversion visits
- Video Ad 14.3.2024– 1,648 engagements at NZ$0.125 CPV visits
Automation
The Impact
SEO Active Users
From 4K to 6.4K+ over 3 years
Conversion Volume
819 tracked leads
CPC Optimization
Avg. CPC reduced to NZ$0.72
Event Tracking Setup
+Over 5,720 click/engagement events tracked
Indexed Visibility
+506 backlinks, 95 referring domains
Automation Setup
Multi-channel lead routing & CRM sync live
Client Quote.
“Working with MMB changed everything for us. Our ads started bringing in leads, our website traffic increased, and everything just started working better. The team knew exactly what to do.”
Our Tech Stack & Tools
Our stack consolidates best-in-class tools to ensure every content initiative is data-driven, conversion-focused, and generated for long-term impact.
SEO & Research
Content Management Systems
Writing & Optimization
Workflow Management
Analytics & Performance
Design & Creative
Collaboration
SEO & Research
Content Management Systems
Writing & Optimization
Workflow Management
Analytics & Performance
Design & Creative
Collaboration
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