Cars Centro’s UX & Technology Overhaul Powered by MMB’s Design-Driven Approach
Cars Centro
Automotive / Car Rental & Marketplace
Design & Development-as-a-Service
Design & Development-as-a-Service (Branding, UX/UI, Frontend & Backend Development)
Vehicle VIN Scanning, Online Booking & Payments, Offer Management, Blog & Content Hub
Consistent brand identity across digital and offline touchpoints.
Seamless booking experience with VIN scanning and secure payment flows.
Boosted trust & retention through transparent dashboards, history tracking, and an engaging ecosystem (blogs, wishlists, offers).
Comprehensive delivery: brand system, reusable design library, and a production-ready mobile app.
The Challenge
The automotive rental and marketplace industry is crowded with fragmented, outdated platforms. Cars Centro wanted to rise above the noise with a modern identity and a mobile-first platform that combined trust, transparency, and ease of use.
Key problems to solve:
Build a credible, recognizable brand identity that inspires trust
Create intuitive booking & browsing flows with VIN verification and secure payments
Ensure mobile-first, touch-friendly design that works seamlessly across devices
Deliver ongoing engagement features like offers, blogs, and wishlists
Develop a scalable backend to support growth and high transaction volumes
Core Gaps Identified:
Simplify onboarding and booking processes.
Deliver a mobile-first design and a complementary web experience.
Enable secure transactions with multiple payment options.
Build a cohesive brand system to differentiate Cars Centro in a crowded market.
Keep users engaged beyond rentals with blogs, wishlists, and personalized dashboards.
Our Strategic Approach
We applied Make My Brand’s Design & Development-as-a-Service model, combining design clarity, brand strategy, and scalable engineering into a unified growth framework. Our approach blended a bold visual identity, frictionless interactions, and future-proof backend architecture to deliver a product that works today and scales tomorrow.
BDLC-driven product build
Discovery → Brand Identity → UX & Visual Design → Backend Architecture → Booking & Wallet Systems → Frontend/Mobile → Testing & Deployment.
Design System approach
Figma-first prototyping, reusable UI components, and tokenized design styles for speed and consistency.
Agile delivery model
Sprint-based execution, weekly demos, and staging environments for rapid validation and iteration.
BDLC-driven product build
Discovery → Brand Identity → UX & Visual Design → Backend Architecture → Booking & Wallet Systems → Frontend/Mobile → Testing & Deployment.
Design System approach
Figma-first prototyping, reusable UI components, and tokenized design styles for speed and consistency.
Agile delivery model
Sprint-based execution, weekly demos, and staging environments for rapid validation and iteration.
BDLC-driven product build
Discovery → Brand Identity → UX & Visual Design → Backend Architecture → Booking & Wallet Systems → Frontend/Mobile → Testing & Deployment.
Design System approach
Figma-first prototyping, reusable UI components, and tokenized design styles for speed and consistency.
Agile delivery model
Sprint-based execution, weekly demos, and staging environments for rapid validation and iteration.
Engagement Model
Functions & Team involved
Dedicated pod
Growth Pod Lead
Brand Strategist
Dedicated pod
Brand Designer
Product Manager
Tech & Automation
Web Developer
Zapier Engineer
Events & Community
Campaign Producer
Design Lead
Dedicated pod
Growth Pod Lead
Brand Strategist
Dedicated pod
Brand Designer
Product Manager
Tech & Automation
Web Developer
Zapier Engineer
Events & Community
Campaign Producer
Design Lead
Dedicated pod
Growth Pod Lead
Brand Strategist
Dedicated pod
Brand Designer
Product Manager
Tech & Automation
Web Developer
Zapier Engineer
Events & Community
Campaign Producer
Design Lead
Dedicated pod
Growth Pod Lead
Brand Strategist
Dedicated pod
Brand Designer
Product Manager
Tech & Automation
Web Developer
Zapier Engineer
Events & Community
Campaign Producer
Design Lead
Together, these roles created a high-agility execution framework that could pivot with Realesta’s evolving pre-launch needs. Our goal was to transform Realesta from an unbranded startup into a recognized voice in PropTech and to do it with speed, clarity, and growth precision.
What We Did
We broke the engagement into modular workstreams to ensure clarity and accountability at each phase:
Growth Area
What we delivered?
Distinct Brand Character
Designed a bold, recognizable identity with an energetic green–orange palette, clean typography, and iconic logo. Delivered app icons, splash screens, and offline brand assets for a cohesive presence.
Cohesive UX & Mobile Design
Crafted 40+ mobile-first app screens with intuitive flows for onboarding, VIN scanning, booking, payments, offers, and dashboards. Introduced micro-interactions and animations for a polished, modern feel.
Mobile-First Engineering
Developed responsive layouts and lightweight code optimized for speed and performance. Designed VIN scanning for instant data capture and autofill, reducing friction for sellers.
Ecosystem & Engagement
Built engaging features: blogs, wishlists, and personalized dashboards to keep users active beyond rentals. Integrated multiple secure payment options for seamless transactions.
Design-Led Strategy
Aligned every screen and interaction back to the brand promise of ‘trust + ease.’ Whether on web or mobile, each design choice reinforced credibility—VIN scanning for authenticity, visual clarity for transparency, and structured flows for confidence.
Faster User Journeys
Buyers can now go from discovery to booking in fewer steps, while sellers can list cars faster thanks to VIN-powered auto-fills.
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The Results
From brand identity to user journeys, Cars Centro emerged as a trusted, modern automotive marketplace that users enjoy engaging with.
Branding Impact
- Bold new identity that communicates trust and innovation
- Consistent design language across digital & offline channels
- Recognition as a professional, future-ready automotive brand
Design Impact
- Smooth user flows for browsing, booking, and secure payments
- Optimized mobile-first experience across devices
- Reusable design system enabling faster iterations and handoffs
Development Impact
- Scalable backend architecture for bookings, offers, and payments
- VIN scanning and dashboards boosted transparency & trust
- Responsive, lightweight builds ensured reliability and speed
Client Quote.
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Our Tech Stack & Tools
Our stack consolidates best-in-class tools to ensure every content initiative is data-driven, conversion-focused, and generated for long-term impact.
Design & Prototyping
Frontend
Mobile
Backend
Analytics & Automation
Collaboration
Design & Prototyping
Frontend
Mobile
Backend
Analytics & Automation
Collaboration
What Made This Successful?
Design-Driven Engineering
Design system + dev-friendly components reduced rework and speed delivery.
Mobile-First Mindset
Native-like mobile flows increased engagement among on-the-go users.
Analytics-First Decisions
Event-level tracking allowed fast iteration on the highest-impact funnels.
Operational Focus
Seller and admin tooling reduced support effort and improved supply-side velocity.
Design-Driven Engineering
Design system + dev-friendly components reduced rework and speed delivery.
Mobile-First Mindset
Native-like mobile flows increased engagement among on-the-go users.
Analytics-First Decisions
Event-level tracking allowed fast iteration on the highest-impact funnels.
Operational Focus
Seller and admin tooling reduced support effort and improved supply-side velocity.
Design-Driven Engineering
Design system + dev-friendly components reduced rework and speed delivery.
Mobile-First Mindset
Native-like mobile flows increased engagement among on-the-go users.
Analytics-First Decisions
Event-level tracking allowed fast iteration on the highest-impact funnels.
Operational Focus
Seller and admin tooling reduced support effort and improved supply-side velocity.
Case Studies
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