CereKart
CereKart’s Multi-Role Platform Reinvented Through MMB’s Design & Development Expertise
MMB partnered with CereKart as the dedicated Design & Development-as-a-Service provider, handling complete branding, UI/UX, web and mobile app design, frontend and backend development, and CMS integration to deliver a seamless, scalable, and high-performing digital ecosystem.
CereKart
On-Demand Delivery / Multi-Service Platform
Design & Development-as-a-Service (Branding, design, UI/UX, Mobile, Web, Frontend, Backend, CMS)
Multi-role ecosystem (Customer, Driver, Vendor, Admin), Real-time tracking, Payments, Vendor Management, Coupons, Analytics
Complete branding system: logo, color palette, typography, brochures, and marketing visuals.
50+ polished mobile app screens designed for Customer, Driver, Vendor, and Admin roles.
Cross-platform development of apps and dashboards with scalable architecture.
A unified digital presence: Play Store assets, landing pages, and promotional materials.
Enabled multi-service delivery ecosystem supporting food, grocery, courier, medicine, flowers, and more.
The Challenge
CereKart set out to reimagine this ecosystem: a multi-role, multi-service delivery platform that brings together customers, drivers, vendors, and admins in one seamless brand experience.
The challenge was not just building apps, but building trust, usability, and scalability into every interaction. CereKart needed a brand that could stand out, interfaces that users love, and technology robust enough to handle multiple services from food to medicine, groceries to courier delivery.
Key problems to solve:
Craft a memorable brand identity that communicates reliability and innovation.
Design and develop four interconnected apps (Customer, Vendor, Driver, Admin).
Deliver consistent user journeys across mobile, web, and dashboard experiences.
Provide vendors and admins with actionable insights, analytics, and control.
Ensure the platform is future-proof with scalability and multi-service flexibility.
Core Gaps Identified:
Branding and visual identity system that positions CereKart as trustworthy and modern.
Mobile-first design thinking with intuitive UX for all four roles.
Vendor growth tools catalog, analytics, staff management, and promotions.
Driver efficiency order management, navigation, wallet, and multiple deliveries.
Admin control dashboards, subscription models, commission structures, tax, and reporting.
Unified design system across apps, dashboards, brochures, and Play Store presence.
Our Strategic Approach
We applied Make My Brand’s Branding, Design & Development-as-a-Service model, bringing together expertise in brand identity, mobile app design, UX/UI systems, and scalable backend development. Our process combined design thinking with scalable engineering, moving from brand identity to multi-role app launch through rapid prototyping, feedback loops, and iterative validation.
Brand-first approach
Logo, identity system, brochures, and Play Store presence before development.
BDLC-driven product build
Discovery & product strategy → Branding & visual identity → UX & mobile design → Development of multi-role apps → Admin dashboards → Testing, optimization & launch.
Design System Approach
Figma-first prototyping with reusable components and tokenized styles for consistent branding across all role-based apps.
Development Approach
Cross-platform mobile apps with scalable backend, real-time analytics, and seamless integrations (payments, notifications, vendor ops).
Brand-first approach
Logo, identity system, brochures, and Play Store presence before development.
BDLC-driven product build
Discovery & product strategy → Branding & visual identity → UX & mobile design → Development of multi-role apps → Admin dashboards → Testing, optimization & launch.
Design System Approach
Figma-first prototyping with reusable components and tokenized styles for consistent branding across all role-based apps.
Development Approach
Cross-platform mobile apps with scalable backend, real-time analytics, and seamless integrations (payments, notifications, vendor ops).
Brand-first approach
Logo, identity system, brochures, and Play Store presence before development.
BDLC-driven product build
Discovery & product strategy → Branding & visual identity → UX & mobile design → Development of multi-role apps → Admin dashboards → Testing, optimization & launch.
Design System Approach
Figma-first prototyping with reusable components and tokenized styles for consistent branding across all role-based apps.
Development Approach
Cross-platform mobile apps with scalable backend, real-time analytics, and seamless integrations (payments, notifications, vendor ops).
Engagement Model
Functions & Team involved
Sprint Planning
Sprint-based delivery with weekly standups and biweekly design reviews.
Dedicated Pod
Product Manager + Brand Designer + UX/UI Designer + Mobile Developer + Backend Engineer.
Reporting Rhythm
Sprint demos for transparency, monthly milestone reviews, continuous testing and optimization for performance and scalability.
Deliverables
End-to-end branding system, high-fidelity UI/UX designs, reusable design system, and full-stack development of multi-role mobile apps and dashboards.
Sprint Planning
Sprint-based delivery with weekly standups and biweekly design reviews.
Dedicated Pod
Product Manager + Brand Designer + UX/UI Designer + Mobile Developer + Backend Engineer.
Reporting Rhythm
Sprint demos for transparency, monthly milestone reviews, continuous testing and optimization for performance and scalability.
Deliverables
End-to-end branding system, high-fidelity UI/UX designs, reusable design system, and full-stack development of multi-role mobile apps and dashboards.
Sprint Planning
Sprint-based delivery with weekly standups and biweekly design reviews.
Dedicated Pod
Product Manager + Brand Designer + UX/UI Designer + Mobile Developer + Backend Engineer.
Reporting Rhythm
Sprint demos for transparency, monthly milestone reviews, continuous testing and optimization for performance and scalability.
Deliverables
End-to-end branding system, high-fidelity UI/UX designs, reusable design system, and full-stack development of multi-role mobile apps and dashboards.
Sprint Planning
Sprint-based delivery with weekly standups and biweekly design reviews.
Dedicated Pod
Product Manager + Brand Designer + UX/UI Designer + Mobile Developer + Backend Engineer.
Reporting Rhythm
Sprint demos for transparency, monthly milestone reviews, continuous testing and optimization for performance and scalability.
Deliverables
End-to-end branding system, high-fidelity UI/UX designs, reusable design system, and full-stack development of multi-role mobile apps and dashboards.
What We Did
Growth Area
What we delivered?
Branding & Visual Identity
Crafted a bold, cohesive brand identity with logo, color palette, typography rules, and full brand guidelines. Delivered marketing assets, brochures, and Play Store kits.
UX & Product Design
Designed intuitive user journeys for Customer, Vendor, Driver, and Admin apps. Created high-fidelity Figma prototypes with mobile-first, role-based flows.
Design System
Built a reusable component library and tokenized styles to ensure consistency across all apps and dashboards.
Frontend Development
Developed cross-platform mobile apps (iOS & Android) for all four roles with smooth, responsive, and fast interfaces.
Backend & API
Engineered a scalable backend supporting real-time analytics, vendor management, order tracking, payments, notifications, and reporting dashboards.
Admin & Vendor Tools
Delivered comprehensive dashboards, commission management, subscription packages, product catalogs, order tracking, and advanced reporting features.
Driver & Customer Features
Integrated delivery management, route navigation, multiple payment options, loyalty programs, membership plans, and customer support tools.
Custom Integrations
Enabled WhatsApp check-ins, chats, distance-based delivery charges, quarantined area pricing, and post-purchase support workflows.
Security & Compliance
Implemented access controls, permission management, and data protection protocols for all apps and dashboards.
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Key features delivered
Safety Badge
For delivery agents/vendors to ensure customer trust.
Whatsapp Integration
Attendance & communication tracking.
Multilingual Chat
Breaks barriers between customers & agents.
Quarantine/Lockdown Pricing
Region-specific pricing during emergencies.
Audio-Rx & Voice Instructions
Voice communication and navigation.
Efficient Customer Care
Direct support & escalations.
Post-Purchase Training & Documentation
Tech training, security docs, active communication, and 24/7 support.
Design highlights
Clean, modern UI tailored to each role.
Mobile-first, responsive interfaces for apps and web.
Consistent branding across apps, Play Store, and brochures.
Figma design system with reusable components for scale.
The Results
From strategic branding to intuitive mobile experiences, CereKart transformed into a unified, scalable delivery ecosystem that empowers users, vendors, and admins alike.
Branding Impact
- Strong, cohesive identity that communicates trust, professionalism, and reliability
- Consistent visual language across Customer, Vendor, Driver, and Admin apps
- Elevated brand perception as a modern, future-ready digital platform
Design Impact
- Seamless, mobile-first user journeys tailored to each app role
- Intuitive interfaces that reduce friction and enhance engagement
- Reusable Figma design system enabling rapid iterations and design consistency
Development Impact
- Robust, scalable backend powering real-time analytics, order management, and payments
- Advanced dashboards and reporting tools for operational transparency and efficiency
- Fast, responsive, cross-platform apps ensuring a smooth, reliable experience
Client Quote.
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Our Tech Stack & Tools
Design & Prototyping
Frontend
Mobile
Backend
Analytics & Automation
Collaboration & QA
Design & Prototyping
Frontend
Mobile
Backend
Analytics & Automation
Collaboration & QA
What Made This Successful?
Integrated Design System
Figma-first prototyping with reusable components and tokenized styles for consistent branding across all roles.
Scalable Mobile Development
Cross-platform architecture with real-time reporting, analytics, and secure backend operations.
Optimized UX & Workflows
Streamlined role-based dashboards and interaction flows for maximum operational efficiency.
Outcome-Driven Execution
BDLC-guided approach ensuring design, development, and brand alignment with measurable business impact.
Integrated Design System
Figma-first prototyping with reusable components and tokenized styles for consistent branding across all roles.
Scalable Mobile Development
Cross-platform architecture with real-time reporting, analytics, and secure backend operations.
Optimized UX & Workflows
Streamlined role-based dashboards and interaction flows for maximum operational efficiency.
Outcome-Driven Execution
BDLC-guided approach ensuring design, development, and brand alignment with measurable business impact.
Integrated Design System
Figma-first prototyping with reusable components and tokenized styles for consistent branding across all roles.
Scalable Mobile Development
Cross-platform architecture with real-time reporting, analytics, and secure backend operations.
Optimized UX & Workflows
Streamlined role-based dashboards and interaction flows for maximum operational efficiency.
Outcome-Driven Execution
BDLC-guided approach ensuring design, development, and brand alignment with measurable business impact.
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