How MMB Built a Scalable Mobility Experience with Bold Branding & Seamless UX?
CereRides
Mobility / Ride & Rental
Design & Development-as-a-Service
(Branding, Mobile-first UX/UI, Frontend & Backend)
Real-time Location Tracking, Booking & Scheduling, Fare Calculation, Multi-mode Rides, Payment Management, Coupon & Offer Management, Admin Reporting & Notifications
Delivered a bold, modern brand identity that communicates trust and reliability.
Designed seamless rider–driver booking flows with clear, intuitive interactions.
Enhanced engagement with features like ride history, offers, and in-app wallets.
50+ production-ready mobile screens across Customer, Driver, and Admin apps, delivered as a tokenized Figma UI kit.
The Challenge
The ride-hailing and car rental space is intensely competitive, dominated by big players with established user bases. CereRides wanted to break through by offering more than just a booking app, they aimed to build a brand of trust, ease, and transparency that could scale fast in both urban and regional markets.
Key problems to solve:
Reduce onboarding and booking friction on small screens.
Surface transparent pricing and ETA to reduce abandonment.
Create safe, distraction-free driver flows to improve acceptance and retention.
Provide admin controls to automate routine ops and reduce manual work.
Prepare the product to expand across regions (localization, messaging channels.
Core Gaps Identified:
Mobile-first brand and visual system.
End-to-end UX across Customer, Driver, and Admin apps.
Tokenized design system for cross-platform parity.
Integrations: Maps, payment gateways, WhatsApp notifications, localization.
Our Strategic Approach
We applied Make My Brand’s Design & Development-as-a-Service model, combining design clarity, brand strategy, and scalable engineering into a unified growth framework. Our approach blended a bold visual identity, frictionless interactions, and future-proof backend architecture to deliver a product that works today and scales tomorrow.
BDLC-driven product build
Discovery → Brand Identity → UX & Visual Design → Backend Architecture → Booking & Wallet Systems → Frontend/Mobile → Testing & Deployment.
Design System approach
Figma-first prototyping, reusable UI components, and tokenized design styles for speed and consistency.
Agile delivery model
Sprint-based execution, weekly demos, and staging environments for rapid validation and iteration.
BDLC-driven product build
Discovery → Brand Identity → UX & Visual Design → Backend Architecture → Booking & Wallet Systems → Frontend/Mobile → Testing & Deployment.
Design System approach
Figma-first prototyping, reusable UI components, and tokenized design styles for speed and consistency.
Agile delivery model
Sprint-based execution, weekly demos, and staging environments for rapid validation and iteration.
BDLC-driven product build
Discovery → Brand Identity → UX & Visual Design → Backend Architecture → Booking & Wallet Systems → Frontend/Mobile → Testing & Deployment.
Design System approach
Figma-first prototyping, reusable UI components, and tokenized design styles for speed and consistency.
Agile delivery model
Sprint-based execution, weekly demos, and staging environments for rapid validation and iteration.
Engagement Model
Functions & Team involved
Growth-as-a-Service
Weekly design & development sprints.
Dedicated pod
Product Manager + Brand Designer + UX/UI Designer + Frontend Developer + Backend Engineer.
Release rhythm
Iterative demos for rider and driver flows, staging releases for full app validation.
Deliverables
Growth-as-a-Service
Weekly design & development sprints.
Dedicated pod
Product Manager + Brand Designer + UX/UI Designer + Frontend Developer + Backend Engineer.
Release rhythm
Iterative demos for rider and driver flows, staging releases for full app validation.
Deliverables
Growth-as-a-Service
Weekly design & development sprints.
Dedicated pod
Product Manager + Brand Designer + UX/UI Designer + Frontend Developer + Backend Engineer.
Release rhythm
Iterative demos for rider and driver flows, staging releases for full app validation.
Deliverables
Growth-as-a-Service
Weekly design & development sprints.
Dedicated pod
Product Manager + Brand Designer + UX/UI Designer + Frontend Developer + Backend Engineer.
Release rhythm
Iterative demos for rider and driver flows, staging releases for full app validation.
Deliverables
Global Visibility: This created a unified growth framework where strategy, design, and technology converged to drive measurable impact and lasting brand equity.
What We Did
Growth Area
What we delivered?
Distinct Brand Identity
Developed a bold, cohesive visual system with logo, icons, color palette, and typography for consistent recognition across mobile, web, and marketing channels.
Research-led UX
We audited competitors and mapped user pain points across booking, driving and operations. Early wireframes prioritized clarity, removing unnecessary choices that caused drop-off in legacy apps.
Mobile-first visual design
High-fidelity screens were created with mobile constraints in mind: readable typography, touch-friendly controls, concise content, and clear hierarchy for pricing and ETA.
Tokenized design system
We built color, type, spacing, and component tokens in Figma so designers and developers could work in sync. The component library included vehicle cards, booking flows, fare breakdowns, and admin widgets.
Prototyping & validation
Interactive Figma prototypes simulated micro-interactions and booking flows. Usability sessions validated the booking funnel and driver acceptance flow before development.
Intuitive Customer & Driver UX
Designed mobile-first flows for ride discovery, booking, scheduling, real-time tracking, and low-distraction driver interactions with micro-interactions for smooth task completion.
Robust Admin & Operational Tools
Built a centralized dashboard for fleet management, user controls, coupon workflows, payments, and analytics to streamline operations.
Post-launch scaling playbook
We delivered onboarding scripts, training decks, and a roadmap for localization, WhatsApp integration, and staged feature rollouts.
.png&w=3840&q=75)
.png&w=3840&q=75)
.png&w=3840&q=75)
The Results
CereRides launched as a production-ready mobility product with a clear brand, frictionless user journeys, and a tech foundation built for scale. The work translated design intent into measurable business value across trust, conversion, and operations.
Branding Impact
- Positioned CereRides as a professional, trustworthy mobility brand through a unified visual system and tone.
- Single source of truth (brand & UI assets) reduced time-to-launch for marketing and store listings.
- Clear product signifiers (icons, color system, typography) improved first-time user comprehension and credibility.
Design Impact
- Streamlined discovery → booking flows that reduce cognitive load and the number of user steps to complete a ride.
- Driver UX focused on low-distraction acceptance flows and quick task completion, improving on-road safety and usability.
- Tokenized design system and component library cut design–dev handoff time and enabled faster iterations.
Development Impact
- Modular, API-first backend supports real-time matching, multi-mode bookings, offers, and secure payments.
- Admin dashboards and vehicle tooling improved operational visibility and reduced manual support work.
- Lightweight, responsive builds improved perceived speed and stability across device classes.
Client Quote.
|
Our Tech Stack & Tools
Design & Prototyping
Frontend
Mobile
Backend
Analytics & Automation
Collaboration & QA
Design & Prototyping
Frontend
Mobile
Backend
Analytics & Automation
Collaboration & QA
What Made This Successful?
Unified Brand Experience
A cohesive visual and interaction language-built trust and recognition across riders, drivers, and admins.
Frictionless User Journeys
Simplified flows for booking, vehicle management, and payments reduced drop-offs and increased engagement.
Rapid Iteration
Reusable design system and component-driven development enabled faster updates and shorter release cycles.
Data-Informed Decisions
Analytics and event tracking guided product enhancements for higher conversion and operational efficiency.
Holistic Ecosystem
Integrated communication, promotions, and content features kept users engaged beyond single rides.
Unified Brand Experience
A cohesive visual and interaction language-built trust and recognition across riders, drivers, and admins.
Frictionless User Journeys
Simplified flows for booking, vehicle management, and payments reduced drop-offs and increased engagement.
Rapid Iteration
Reusable design system and component-driven development enabled faster updates and shorter release cycles.
Data-Informed Decisions
Analytics and event tracking guided product enhancements for higher conversion and operational efficiency.
Holistic Ecosystem
Integrated communication, promotions, and content features kept users engaged beyond single rides.
Unified Brand Experience
A cohesive visual and interaction language-built trust and recognition across riders, drivers, and admins.
Frictionless User Journeys
Simplified flows for booking, vehicle management, and payments reduced drop-offs and increased engagement.
Rapid Iteration
Reusable design system and component-driven development enabled faster updates and shorter release cycles.
Data-Informed Decisions
Analytics and event tracking guided product enhancements for higher conversion and operational efficiency.
Holistic Ecosystem
Integrated communication, promotions, and content features kept users engaged beyond single rides.
Case Studies
Related
Explore our portfolio of successful projects and see how we've helped businesses achieve their goals through innovative design and development solutions.
