Scaling Mobile Engagement: Eyecon’s ASO-Driven Growth Transformation
MMB empowered Eyecon with a structured, data-driven growth framework that transformed app visibility, social engagement, and installs into measurable, compounding growth.
Eyecon
Communication
Growth-as-a-Service (ASO, SMO, Creative & Analytics)
50M+
App downloads, exceeding the client’s target of 40M+
4.4+
Google Play rating from 582K+ reviews, reflecting strong user trust and satisfaction
428K+
Facebook page likes and 443K+ followers, enabling large-scale social amplification
Streamlined organic app discovery, engagement, and retention
A unified, scalable growth system replacing fragmented acquisition efforts
The Challenge
Despite Eyecon’s innovative caller ID and spam-blocking capabilities, app discovery and user adoption were constrained by low visibility and fragmented digital strategy. Prior marketing efforts were mostly reactive, with unoptimized social engagement.
Marketing efforts were largely reactive; social engagement was underutilized for conversions, and performance insights were fragmented across tools - making it difficult to scale installs and retention systematically.
Core Gaps Identified:
App downloads were plateauing below target thresholds
App store presence lacked ASO-driven optimization
Social media engagement showed strong potential but was not conversion-led
Creative assets lacked consistency, feature clarity, and install intent
No unified framework to connect discovery → installs → engagement → retention
Our Strategic Approach
MMB deployed a Growth-as-a-Service model for mobile apps, integrating app store optimization, social media optimization, creative design, and analytics into a single performance system. Rather than treating channels independently, we aligned search behavior, social discovery, visual design, and user actions to build a scalable app acquisition and engagement engine.
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Growth OS for Mobile Apps
A structured model designed to drive app discovery, installs, and active user engagement at scale.
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Keyword & Content Mapping
Optimized app store pages, landing content, and supporting assets around high-intent keywords to increase organic installs.
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Social Engagement Optimization
Targeted campaigns across Facebook and key social channels to boost awareness, interactions, and app downloads.
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Real-Time Performance Dashboards
GA4 and Looker Studio dashboards to monitor downloads, reviews, user events, and engagement metrics for actionable insights.
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Creative & Design-Led Enablement
Developed a consistent visual system across app listings, social campaigns, and feature promotions—treating design as a conversion driver, not decoration.
Growth OS for Mobile Apps
A structured model designed to drive app discovery, installs, and active user engagement at scale.
Keyword & Content Mapping
Optimized app store pages, landing content, and supporting assets around high-intent keywords to increase organic installs.
Social Engagement Optimization
Targeted campaigns across Facebook and key social channels to boost awareness, interactions, and app downloads.
Real-Time Performance Dashboards
GA4 and Looker Studio dashboards to monitor downloads, reviews, user events, and engagement metrics for actionable insights.
Creative & Design-Led Enablement
Developed a consistent visual system across app listings, social campaigns, and feature promotions—treating design as a conversion driver, not decoration.
Growth OS for Mobile Apps
A structured model designed to drive app discovery, installs, and active user engagement at scale.
Keyword & Content Mapping
Optimized app store pages, landing content, and supporting assets around high-intent keywords to increase organic installs.
Social Engagement Optimization
Targeted campaigns across Facebook and key social channels to boost awareness, interactions, and app downloads.
Real-Time Performance Dashboards
GA4 and Looker Studio dashboards to monitor downloads, reviews, user events, and engagement metrics for actionable insights.
Creative & Design-Led Enablement
Developed a consistent visual system across app listings, social campaigns, and feature promotions—treating design as a conversion driver, not decoration.
Engagement Model
Functions & Team involved
Growth-as-a-Service
Weekly strategy calls, monthly reporting, continuous iteration
Dedicated Pod
ASO Specialist + Social Media Strategist + Creative Designer + Analytics Expert
Funnel Mapping
Awareness → App Installs → Active Usage → Feature Engagement .
Creative Campaigns
Highlighted core features like Caller ID and Spam Blocker to drive install intent and trust .
Growth-as-a-Service
Weekly strategy calls, monthly reporting, continuous iteration
Dedicated Pod
ASO Specialist + Social Media Strategist + Creative Designer + Analytics Expert
Funnel Mapping
Awareness → App Installs → Active Usage → Feature Engagement .
Creative Campaigns
Highlighted core features like Caller ID and Spam Blocker to drive install intent and trust .
Growth-as-a-Service
Weekly strategy calls, monthly reporting, continuous iteration
Dedicated Pod
ASO Specialist + Social Media Strategist + Creative Designer + Analytics Expert
Funnel Mapping
Awareness → App Installs → Active Usage → Feature Engagement .
Creative Campaigns
Highlighted core features like Caller ID and Spam Blocker to drive install intent and trust .
Growth-as-a-Service
Weekly strategy calls, monthly reporting, continuous iteration
Dedicated Pod
ASO Specialist + Social Media Strategist + Creative Designer + Analytics Expert
Funnel Mapping
Awareness → App Installs → Active Usage → Feature Engagement .
Creative Campaigns
Highlighted core features like Caller ID and Spam Blocker to drive install intent and trust .
What We Did
MMB built a cohesive growth framework that drove measurable downloads, engagement, and retention for Eyecon.
Growth Area
What we delivered?
App Store Optimization (ASO)
Optimized app listing with compelling descriptions, high-intent keywords, eye-catching screenshots, and review management, driving higher visibility and download rates.
Social Media Engagement
Built conversion-led social campaigns using CTA-driven posts and feature highlights, leveraging Eyecon’s large Facebook audience to drive installs.
Creative Strategy & Visual System
Designed consistent, on-brand creatives including app screenshots, banners, and campaign visuals focused on clarity, trust, and install intent.
Content Optimization
Enhanced existing blogs and landing pages with intent-aligned copy, improved content depth, and clearer CTAs - turning passive readers into engaged users.
Design Optimization (ASO + Social)
Improved visual UX across app store assets and social creatives to reduce friction and improve first-impression conversion rates.
Conversion Funnel Optimization
Enhanced onboarding touchpoints and engagement flows to improve the install-to-active-user ratio.
Performance Tracking & Reporting
Implemented live dashboards to monitor installs, ratings, reviews, and engagement metrics for continuous optimization.
Key Insight: Each initiative ensured Eyecon’s growth was measurable, consistent, and aligned with the client’s strategic objectives.
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The Results
The results highlighted below reflect our strategic Growth-as-a-Service efforts, showcasing measurable growth, engagement, and global reach for Eyecon.
App Store Performance
| Metric | Value | Insight |
|---|---|---|
| Total Downloads | 50M+ | Massive global adoption |
| Average Rating | 4.4★ | Strong user trust |
| Total Reviews | 582K+ | High credibility |
Social Media Performance (Facebook)
| Metric | Value | Key Insight |
|---|---|---|
| Page Likes | 428,694 | Brand awareness growth |
| Page Followers | 443,944 | Strong engagement |
| Creative Campaigns | Feature-focused posts | Higher installs & CTR |
Key Insight: MMB’s integrated approach combining app-store optimization, social campaigns, and analytics not only drove massive downloads but also improved engagement, retention, and brand trust.
Impact on Growth Funnel
Client’s download target exceeded by 25%
Significant increase in user-generated reviews and ratings
Optimized app listings drove higher organic install conversion
Social campaigns amplified awareness and assisted conversions.
Creative-led design improved trust and install intent
Client’s download target exceeded by 25%
Significant increase in user-generated reviews and ratings
Optimized app listings drove higher organic install conversion
Social campaigns amplified awareness and assisted conversions.
Creative-led design improved trust and install intent
Client’s download target exceeded by 25%
Significant increase in user-generated reviews and ratings
Optimized app listings drove higher organic install conversion
Social campaigns amplified awareness and assisted conversions.
Creative-led design improved trust and install intent
Client Quote.
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Our Tech Stack & Tools
App Store Optimization (ASO)
Analytics & Measurement
Social Media Optimization (SMO)
Creative & Design
Collaboration & Communication
Performance Tracking & Dashboards
App Store Optimization (ASO)
Analytics & Measurement
Social Media Optimization (SMO)
Creative & Design
Collaboration & Communication
Performance Tracking & Dashboards
Case Studies
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