Turning Local Search Intent into Measurable Footfall for Eat Bar & Patio Haraheri
MMB helped Haraheri evolve from fragmented online visibility into a high-intent local discovery and branding engine, attracting diners actively searching for premium Japanese and patio dining experiences.
Eat Bar & Patio Haraheri
Hospitality (Restaurant)
Growth-as-a-Service (SEO, Local SEO & Instagram SMO)
37K+
Total users driven through organic and direct discovery
93.6K
Impressions captured via google search
10.5K
Organic clicks from high-intent dining queries
20K
Users from organic search as the primary acquisition channel
Improved brand discovery and engagement across Instagram through consistent visual storytelling
The Challenge
Despite offering a premium Japanese dining and patio experience, Haraheri’s digital presence was not fully aligned with how modern diners discover restaurants- through local, intent-driven search and social exploration.
While the restaurant had strong offline appeal, online visibility for patio dining, izakaya culture, and Japanese tapas was inconsistent. Performance tracking was limited, and social media presence lacked structure- making it difficult to connect search discovery, brand awareness, and dining intent..
Core Gaps Identified:
Fragmented organic visibility for high-intent local queries
No structured keyword-to-page mapping for menu and experience pages
Limited engagement tracking for menus, location, and dining actions
Weak local SEO and schema signals
Instagram presence lacked consistent branding and discovery focus.
Our Strategic Approach
We deployed a focused Growth-as-a-Service SEO and Branding pod to align Haraheri’s website, content, analytics, and Instagram presence with real-world dining behavior.
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Technical SEO & Measurement Foundation
Aligned GA4 and Google Search Console to track users, sessions, and engagement across menus, location, and experience pages.
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Search-Led Content Optimization
Reworked metadata, headings, and page structure to improve CTR and rankings for commercial local dining queries.
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Local SEO & Intent Mapping
Mapped keywords around patio dining, Japanese cuisine, izakaya culture, and Vancouver-based searches to priority pages.
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Engagement & Brand Experience Optimization
Improved internal linking, CTAs, and content hierarchy to guide users toward menus, ambiance, reservations, and directions.
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Instagram SMO & Brand Amplification
Activated Instagram as a visual discovery and branding channel, reinforcing search visibility through consistent food, ambiance, and patio-focused content.
Technical SEO & Measurement Foundation
Aligned GA4 and Google Search Console to track users, sessions, and engagement across menus, location, and experience pages.
Search-Led Content Optimization
Reworked metadata, headings, and page structure to improve CTR and rankings for commercial local dining queries.
Local SEO & Intent Mapping
Mapped keywords around patio dining, Japanese cuisine, izakaya culture, and Vancouver-based searches to priority pages.
Engagement & Brand Experience Optimization
Improved internal linking, CTAs, and content hierarchy to guide users toward menus, ambiance, reservations, and directions.
Instagram SMO & Brand Amplification
Activated Instagram as a visual discovery and branding channel, reinforcing search visibility through consistent food, ambiance, and patio-focused content.
Technical SEO & Measurement Foundation
Aligned GA4 and Google Search Console to track users, sessions, and engagement across menus, location, and experience pages.
Search-Led Content Optimization
Reworked metadata, headings, and page structure to improve CTR and rankings for commercial local dining queries.
Local SEO & Intent Mapping
Mapped keywords around patio dining, Japanese cuisine, izakaya culture, and Vancouver-based searches to priority pages.
Engagement & Brand Experience Optimization
Improved internal linking, CTAs, and content hierarchy to guide users toward menus, ambiance, reservations, and directions.
Instagram SMO & Brand Amplification
Activated Instagram as a visual discovery and branding channel, reinforcing search visibility through consistent food, ambiance, and patio-focused content.
Engagement Model
Functions & Team involved
Growth-as-a-Service
Weekly tactical syncs and monthly performance reviews.
Dedicated Growth Pod
SEO Strategist + Technical SEO + Content & Analytics + Social Branding
Reporting Rhythm
Search visibility, engagement, and discovery insights via GA4, Search Console, and social metrics.
Growth-as-a-Service
Weekly tactical syncs and monthly performance reviews.
Dedicated Growth Pod
SEO Strategist + Technical SEO + Content & Analytics + Social Branding
Reporting Rhythm
Search visibility, engagement, and discovery insights via GA4, Search Console, and social metrics.
Growth-as-a-Service
Weekly tactical syncs and monthly performance reviews.
Dedicated Growth Pod
SEO Strategist + Technical SEO + Content & Analytics + Social Branding
Reporting Rhythm
Search visibility, engagement, and discovery insights via GA4, Search Console, and social metrics.
Growth-as-a-Service
Weekly tactical syncs and monthly performance reviews.
Dedicated Growth Pod
SEO Strategist + Technical SEO + Content & Analytics + Social Branding
Reporting Rhythm
Search visibility, engagement, and discovery insights via GA4, Search Console, and social metrics.
What We Did
Our execution unified search visibility, on-site experience, local branding, and social discovery into a single growth framework.
Growth Area
What we delivered?
SEO Foundation
Conducted a technical SEO audit, resolved crawl/indexing issues, optimized metadata, and implemented local business & restaurant schema.
Keyword & Intent Mapping
Mapped high-intent queries such as patio dining, izakaya, and Japanese tapas to priority experience and menu pages.
On-Page Optimization
Optimized titles, headers, descriptions, and internal links to improve CTR, relevance, and ranking stability.
Local SEO Optimization
Strengthen Google local signals to support Vancouver-based and “near me” dining searches.
Engagement-Focused UX
Structured pages to surface menus, patio ambiance, cuisine highlights, and location details early.
Instagram SMO & Branding
Curated consistent Instagram content showcasing food, ambiance, patio experience, and brand storytelling to support discovery and recall.
Analytics & Tracking
Implemented GA4 aligned with Search Console to track users, sessions, and engagement across priority pages.
Continuous Optimization
Used search, engagement, and social insights to refine content and strengthen high-intent pages.
Key Insight: By unifying technical SEO, intent-led content, local optimization, and Instagram branding, we built a sustainable discovery framework that attracts qualified diners and converts interest into real engagement.
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The Results
The results below reflect how intent-led local SEO and structured optimization translated into measurable visibility, engagement, and qualified discovery for Eat Bar & Patio Haraheri.
Website Performance (Google Analytics)
| Metric | Result |
|---|---|
| Total Users | 37,000+ |
| New Users | 33,000+ |
| Total Sessions | 51,483 |
| Engagement Rate | 60%+ |
Key Insight: More than half of all sessions were engaged-users actively explored menus, ambiance, and dining information.
Acquisition Performance (GA4 – Channel Split)
| Channel | Users |
|---|---|
| Organic Search | 20,677 |
| Direct | 11,345 |
| Referral | 2,941 |
| Organic Social | 1,023 |
Key Insight: Organic Search dominated acquisition, while Instagram supported brand discovery and assisted engagement.
Search Visibility Performance (Google Search Console)
| Metric | Value |
|---|---|
| Total Impressions | 93,600+ |
| Total Clicks | 10,500+ |
| Average CTR | 11.2% |
| Search Terms | 1500+ |
| Average Position | 15.2 |
Visibility Impact : Double-digit CTR confirmed strong alignment between local search intent and optimized metadata.
Keyword Ranking Improvements (Before → After)
| Keyword | Before | After |
|---|---|---|
| Eat bar | 12 | 2 |
| Japanese restaurant with patio | 15 | 5 |
| Japanese restaurant patio | 19 | 5 |
| Japanese tapas Vancouver | 22 | 8 |
| Japanese izakaya Vancouver | 30 | 9 |
Ranking Impact: High-intent local keywords moved into page-one positions, where dining decisions happen.
The Impact
What started as inconsistent visibility became an organized, intent-led discovery funnel:
Organic Traffic Acquisition
Organic search became the primary acquisition channel (20.7K organic users).
Search Visibility
High-intent keyword positions improved, increasing qualified discovery.
Engament Rate
Engagement rose: 31.3K engaged sessions, showing visitors were interacting meaningfully with menu and reservation pages.
Organic Traffic Acquisition
Organic search became the primary acquisition channel (20.7K organic users).
Search Visibility
High-intent keyword positions improved, increasing qualified discovery.
Engament Rate
Engagement rose: 31.3K engaged sessions, showing visitors were interacting meaningfully with menu and reservation pages.
Organic Traffic Acquisition
Organic search became the primary acquisition channel (20.7K organic users).
Search Visibility
High-intent keyword positions improved, increasing qualified discovery.
Engament Rate
Engagement rose: 31.3K engaged sessions, showing visitors were interacting meaningfully with menu and reservation pages.
Client Quote.
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Our Tech Stack & Tools
Our stack consolidates best-in-class tools to ensure every content initiative is data-driven, conversion-focused, and generated for long-term impact.
Analytics & Visibility
Reporting
SEO Implementation
Collaboration & Communication
Social Media (SMO)
Analytics & Visibility
Reporting
SEO Implementation
Collaboration & Communication
Social Media (SMO)
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