Engineering Growth in Real Estate: Inside Mainstreet’s Digital Demand Surge
Mainstreet Equity Corp.
Real Estate
Growth-as-a-Service
(Design/Development, PPC)
584%
Increase in conversions
85%
Reduction in cost per conversion
137
Phone call leads Rise
MMB activated a full-funnel performance strategy to transform Mainstreet’s underperforming campaigns into a highly profitable demand framework.
The Challenge
Mainstreet operated across multiple Western Canadian cities providing affordable, renovated apartment rentals with strong year-over-year financial performance Despite a strong offline reputation, they lacked a reliable digital growth engine.
Paid search was active, but campaigns lacked focus, user experience was poor, and attribution was disconnected. With fragmented tracking, inefficient ad spend, and generic landing experiences, the company was missing out on high-intent leads actively searching online.
Key problems to solve:
Core Focus Areas:
Low-quality clicks and high CPC from unoptimized paid search campaigns
No consistent conversion tracking for phone calls or form fills
Landing pages lacked clarity and CRO fundamentals
Limited funnel segmentation by geography or unit type
To build a scalable growth system, MMB needed to re-architect campaigns, rebuild page experiences, and introduce complete lead tracking across all user touchpoints.
Our Strategic Approach
We deployed a full-stack growth pod to engineer performance from the ground up, combining CRO, paid search, creative testing, and reporting into one cohesive system.
Growth OS with Paid Media + CRO + Attribution
A/B testing loop for copy, landing UX, and CTA optimization
Funnel strategy based on geo, intent stage, and property type
Call + form attribution integrated into GA4
Growth OS with Paid Media + CRO + Attribution
A/B testing loop for copy, landing UX, and CTA optimization
Funnel strategy based on geo, intent stage, and property type
Call + form attribution integrated into GA4
Growth OS with Paid Media + CRO + Attribution
A/B testing loop for copy, landing UX, and CTA optimization
Funnel strategy based on geo, intent stage, and property type
Call + form attribution integrated into GA4
Engagement Model
Functions & Team involved
Growth-as-a-Service
Weekly Reviews
Monthly Reporting
AI-as-a-Service
Slack
Looker Studio enabled live data visibility
fast iteration cycles
Cross-functional pod
Paid Ads Strategist
Designer
CRO Specialist
Growth-as-a-Service
Weekly Reviews
Monthly Reporting
AI-as-a-Service
Slack
Looker Studio enabled live data visibility
fast iteration cycles
Cross-functional pod
Paid Ads Strategist
Designer
CRO Specialist
Growth-as-a-Service
Weekly Reviews
Monthly Reporting
AI-as-a-Service
Slack
Looker Studio enabled live data visibility
fast iteration cycles
Cross-functional pod
Paid Ads Strategist
Designer
CRO Specialist
Growth-as-a-Service
Weekly Reviews
Monthly Reporting
AI-as-a-Service
Slack
Looker Studio enabled live data visibility
fast iteration cycles
Cross-functional pod
Paid Ads Strategist
Designer
CRO Specialist
Our team designed conversion journeys tailored to each target city and audience type, ensuring that every click had context and every lead could be tracked.
What We Did ?
We engineered a scalable acquisition framework by aligning landing experiences, paid media, and measurement. Every element was built to convert, attribute, and optimize at speed.
Landing Experience
Designed and deployed geo-targeted, mobile-optimized landing pages focused on clarity, speed, and conversion intent.
CRO & A/B Testing
Ran ongoing tests across headlines, imagery, and ad copy to improve CTR, reduce CPC, and identify top-performing variants.
Performance Reporting
Built real-time Looker Studio dashboards with KPIs tied to spend, conversion volume, and ROI by region.
Paid Media Strategy
Launched geo-targeted Google Search and Display campaigns with segmented ad groups based on property type and user intent.
Conversion Tracking
Implemented end-to-end tracking across form submissions and phone calls via GA4, Google Tag Manager, and event triggers.
Together, these focused executions transformed digital visibility into measurable momentum, fueling qualified lead flow and region-wise growth at scale.
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The Results
With precision targeting and full-funnel optimization, paid campaigns shifted from spend-heavy to revenue-driving performance, delivering ROI at scale.
Paid Media Performance (July 2017–Sept 2018) )
METRIC
Conversions
584% increase in qualified leads
METRIC
Phone Calls
Growth in direct inquiries
METRIC
Cost per Conversion
84.5% decrease in cost per lead
METRIC
CTR
61.0% lift in engagement through better targeting
METRIC
Avg. CPC
12.0% reduction in cost efficiency
Client Quote.
“Partnering with MMB was a turning point for our digital strategy. They didn’t just improve our paid media performance, they redefined what growth looks like for us. The jump in conversions and drop in cost per lead were beyond what we thought possible. The results speak for themselves.”
Our Tech Stack & Tools
Our stack consolidates best-in-class tools to ensure every content initiative is data-driven, conversion-focused, and generated for long-term impact.
SEO & Research
Content Management Systems
Writing & Optimization
Workflow Management
Analytics & Performance
Design & Creative
Collaboration
SEO & Research
Content Management Systems
Writing & Optimization
Workflow Management
Analytics & Performance
Design & Creative
Collaboration
Case Studies
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