MainStreet
Engineering Growth Through Intelligent Design, Agile Development & Performance Marketing.
MMB integrated intuitive design, scalable development, and data-driven marketing to create a seamless digital experience. Thier team activated a full-funnel performance strategy to transform Mainstreet’s underperforming campaigns into a highly profitable demand framework, turning paid media into a true growth asset.
Mainstreet Equity Corp.
Real Estate
Growth-as-a-Service
(Design/Development, PPC)
584%
Increase in conversions
85%
Reduction in cost per conversion
137
New phone call leads generated
45%
Faster page load times
30%
Faster design-to-development iterations via reusable components
99%
Accuracy in lead tracking via end-to-end attribution system
The Challenge
Operating across multiple Western Canadian cities, Mainstreet Equity Corp. provided affordable, renovated apartment rentals with a strong offline reputation but lacked a reliable digital growth engine.
A holistic solution was needed: Design clarity, scalable development, and smart paid media targeting.
Core Gaps Identified:
Inefficient ad spend and low-quality paid clicks
Fragmented or missing conversion tracking (form & phone call leads)
Generic, slow-loading landing pages with poor mobile responsiveness
Lack of funnel segmentation (geography, property type)
Weak brand messaging and unclear CTAs
Our Strategic Approach
We deployed Make My Brand’s Growth-as-a-Service model, combining full-stack design & development with performance marketing, powered by iterative sprints and data-driven decision making.
Growth OS combining Paid Media + Conversion Rate Optimization (CRO) + Attribution
Geo- and intent-based funnel segmentation
A/B testing for continuous copy, design, and CTA improvements
End-to-end conversion tracking (form fills + phone calls) integrated with GA4 & Google Tag Manager
Growth OS combining Paid Media + Conversion Rate Optimization (CRO) + Attribution
Geo- and intent-based funnel segmentation
A/B testing for continuous copy, design, and CTA improvements
End-to-end conversion tracking (form fills + phone calls) integrated with GA4 & Google Tag Manager
Growth OS combining Paid Media + Conversion Rate Optimization (CRO) + Attribution
Geo- and intent-based funnel segmentation
A/B testing for continuous copy, design, and CTA improvements
End-to-end conversion tracking (form fills + phone calls) integrated with GA4 & Google Tag Manager
Engagement Model
Functions & Team involved
Dedicated Pod
Paid Ads Strategist + Designer + CRO Specialist + Developer
Data Analytics
Real-time dashboards via Looker Studio + Slack for fast iteration
Tech Implementation
Schema markup, GA4 + GSC setup, internal linking frameworks, and API-driven integrations.
Dedicated Pod
Paid Ads Strategist + Designer + CRO Specialist + Developer
Data Analytics
Real-time dashboards via Looker Studio + Slack for fast iteration
Tech Implementation
Schema markup, GA4 + GSC setup, internal linking frameworks, and API-driven integrations.
Dedicated Pod
Paid Ads Strategist + Designer + CRO Specialist + Developer
Data Analytics
Real-time dashboards via Looker Studio + Slack for fast iteration
Tech Implementation
Schema markup, GA4 + GSC setup, internal linking frameworks, and API-driven integrations.
Dedicated Pod
Paid Ads Strategist + Designer + CRO Specialist + Developer
Data Analytics
Real-time dashboards via Looker Studio + Slack for fast iteration
Tech Implementation
Schema markup, GA4 + GSC setup, internal linking frameworks, and API-driven integrations.
Our team designed conversion journeys tailored to each target city and audience type, ensuring that every click had context and every lead could be tracked.
What We Did ?
We engineered a scalable acquisition framework by aligning landing experiences, paid media, and measurement. Every element was built to convert, attribute, and optimize at speed.
Growth Area
What we delivered?
Landing Experience
Developed geo-targeted, mobile-first landing pages focused on fast load times, clarity, and conversion intent. Achieved 45% faster page load times, reducing bounce rates and improving engagement.
Paid Media Strategy
Launched segmented Google Search & Display campaigns focused on location and property type intent. Improved CTR by 61% through focused ad copy and optimized visuals.
CRO & A/B Testing
Ran continuous experiments on headlines, images, and CTAs, boosting conversion efficiency and reducing CPC by 12%.
Conversion Tracking
Built a reliable attribution system integrating form submissions and phone call tracking - 99% accuracy in lead attribution.
Design System & Branding
Created a reusable Figma design system, enabling 30% faster design-to-development cycles, improving consistency across landing pages, and reducing user drop-offs by 25%.
Development & Optimization
Implemented an API-first backend architecture, increasing real-time data capture and performance scaling. Mobile responsiveness score improved from 60 to 95 (Google PageSpeed Insights).
Performance Reporting
Real-time Looker Studio dashboards tracked spend, leads, and ROI by city, enabling agile adjustments.
Together, these focused executions transformed digital visibility into measurable momentum, fueling qualified lead flow and region-wise growth at scale.
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The Results
With precision targeting and full-funnel optimization, paid campaigns shifted from spend-heavy to revenue-driving performance, delivering ROI at scale.A
Paid Media Performance (July 2017 → Sept 2018)
| Metric | Before MMB | After MMB | Growth / Impact |
|---|---|---|---|
| Conversions | 247 | 1,689 | 583.8% increase in qualified leads |
| Phone Calls | – | 137 | New source of direct inquiries |
| Cost per Conversion | CA$56.44 | CA$8.75 | (–)84.5% decrease in cost per lead |
| CTR | 0.59% | 0.95% | (+)61.0% lift in engagement through better targeting |
| Avg. CPC | CA$0.50 | CA$0.44 | 12.0% reduction in cost efficiency |
Client Quote.
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Timeline Snapshot
Audit + Growth Plan
Landing Build + Campaign Relaunch
Attribution Overhaul + Retargeting Setup
CRO, Scaling, and Dashboard Rollout
Tools & Stack Used
Paid Media
Conversion Tracking
Analytics & Reporting
Landing Pages
Project Management
Team Collaboration
Paid Media
Conversion Tracking
Analytics & Reporting
Landing Pages
Project Management
Team Collaboration
Case Studies
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