How Oh My Print Solutions Reduced Cost Per Conversion by 20% with Performance-Led Google Ads
Oh My Print Solutions, a Vancouver-based large-format and digital print supplier brokerage, needed a stronger paid search engine to generate qualified leads, improve campaign efficiency and reduce high conversion costs in a competitive printing market.
Oh My Print Solutions
Printing / Digital Printing / Large-Format Print Solutions
Performance Marketing: Google Ads Campaign Management
20%
Reduction in cost per conversion
2x
Improvement in conversion rate and CTR within 3 months
70%
Increase in number of orders
50%
Increase in phone calls
The Challenge
Oh My Print Solutions was operating in a highly competitive print services market where established brands were already bidding for high-intent search traffic. The client needed to reach the right audience cost-effectively, generate qualified leads, improve the value of search campaigns and reduce the cost per conversion.
The existing challenge was not just about getting more clicks. The business needed better-quality traffic, stronger campaign segmentation, sharper ad messaging, and conversion-focused optimization so paid search could contribute directly to customer acquisition.
Our Strategic Approach
MMB created a performance marketing roadmap focused on building a lean, high-intent Google Ads structure. Each campaign included focused ad groups, audience-specific messaging, and clear CTAs designed to improve both click-through performance and conversion quality.
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Search Intent Mapping
Mapped keywords and ad groups around user intent, service categories, and high-conversion search behavior.
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Campaign Segmentation
Structured the account into meaningful campaigns and ad groups to improve relevance, control, and performance tracking.
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Conversion Rate Optimization
Reviewed the website experience and optimized campaign direction to support stronger lead generation outcomes.
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Competitor Intelligence
Used competitor advertising research to understand bidding behavior, ad positioning, keyword opportunities and market gaps.
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Remarketing
Built remarketing layers to re-engage website visitors after they left the site and bring them back into the conversion funnel.
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Continuous Optimization
Monitored campaign performance, search terms, device behavior, ad scheduling and audience segments to improve efficiency over time.
Search Intent Mapping
Mapped keywords and ad groups around user intent, service categories, and high-conversion search behavior.
Campaign Segmentation
Structured the account into meaningful campaigns and ad groups to improve relevance, control, and performance tracking.
Conversion Rate Optimization
Reviewed the website experience and optimized campaign direction to support stronger lead generation outcomes.
Competitor Intelligence
Used competitor advertising research to understand bidding behavior, ad positioning, keyword opportunities and market gaps.
Remarketing
Built remarketing layers to re-engage website visitors after they left the site and bring them back into the conversion funnel.
Continuous Optimization
Monitored campaign performance, search terms, device behavior, ad scheduling and audience segments to improve efficiency over time.
Search Intent Mapping
Mapped keywords and ad groups around user intent, service categories, and high-conversion search behavior.
Campaign Segmentation
Structured the account into meaningful campaigns and ad groups to improve relevance, control, and performance tracking.
Conversion Rate Optimization
Reviewed the website experience and optimized campaign direction to support stronger lead generation outcomes.
Competitor Intelligence
Used competitor advertising research to understand bidding behavior, ad positioning, keyword opportunities and market gaps.
Remarketing
Built remarketing layers to re-engage website visitors after they left the site and bring them back into the conversion funnel.
Continuous Optimization
Monitored campaign performance, search terms, device behavior, ad scheduling and audience segments to improve efficiency over time.
Engagement Model
Functions & Team involved
Performance Marketing Sprint
A focused Google Ads engagement designed to launch, optimize, and scale conversion-focused paid search campaigns.
Dedicated Paid Media Pod
Campaign strategist, Google Ads specialist, copywriter, CRO analyst and reporting resource.
Optimization Rhythm
Ongoing monitoring of search terms, negative keywords, CTR, conversion rate, cost per conversion, phone calls and orders.
Reporting Layer
Extensive performance reporting was used to discuss wins, gaps, campaign improvements and next steps.
Performance Marketing Sprint
A focused Google Ads engagement designed to launch, optimize, and scale conversion-focused paid search campaigns.
Dedicated Paid Media Pod
Campaign strategist, Google Ads specialist, copywriter, CRO analyst and reporting resource.
Optimization Rhythm
Ongoing monitoring of search terms, negative keywords, CTR, conversion rate, cost per conversion, phone calls and orders.
Reporting Layer
Extensive performance reporting was used to discuss wins, gaps, campaign improvements and next steps.
Performance Marketing Sprint
A focused Google Ads engagement designed to launch, optimize, and scale conversion-focused paid search campaigns.
Dedicated Paid Media Pod
Campaign strategist, Google Ads specialist, copywriter, CRO analyst and reporting resource.
Optimization Rhythm
Ongoing monitoring of search terms, negative keywords, CTR, conversion rate, cost per conversion, phone calls and orders.
Reporting Layer
Extensive performance reporting was used to discuss wins, gaps, campaign improvements and next steps.
Performance Marketing Sprint
A focused Google Ads engagement designed to launch, optimize, and scale conversion-focused paid search campaigns.
Dedicated Paid Media Pod
Campaign strategist, Google Ads specialist, copywriter, CRO analyst and reporting resource.
Optimization Rhythm
Ongoing monitoring of search terms, negative keywords, CTR, conversion rate, cost per conversion, phone calls and orders.
Reporting Layer
Extensive performance reporting was used to discuss wins, gaps, campaign improvements and next steps.
What We Did
We rebuilt the Google Ads engine from the ground up to reduce acquisition costs and increase qualified conversions.
Growth Area
What we delivered?
Campaign Setup
Built the Google Ads account from the ground up with structured campaigns and service-specific ad groups.
Competitor Research
Analyzed competitor ad performance, positioning, and search opportunities using tools such as SpyFu and SEMrush.
Keyword Research
Conducted high-search-volume keyword research focused on qualified traffic and commercial intent.
Ad Copy Creation
Wrote engaging search ad copy with clear CTAs tailored to specific audience groups.
Conversion Tracking
Set up conversion tracking to measure campaign actions, leads, orders, and phone call performance.
CRO Review
Reviewed and optimized the website experience to improve conversion potential from paid traffic.
Remarketing
Used remarketing to target precise audience groups and re-engage visitors after they left the website.
Location Targeting
Refined location targeting to reach the most relevant audience segments.
Ad Extensions
Added ad extensions to improve search visibility, engagement, and campaign utility.
Ad Scheduling
Optimized ad delivery based on performance windows and campaign timing.
Device Targeting
Monitored and optimized performance across device segments.
A/B Testing
Ran split tests using different text ads within each ad group.
Negative Keywords
Implemented negative keywords to reduce wasted clicks and campaign cost.
Quality Score Improvements
Optimized keyword relevance, ad copy, and landing page alignment to improve quality signals.
Audience Testing
Tested audience groups to identify stronger conversion opportunities.
Key Insight: Oh My Print Solutions did not need more traffic for the sake of traffic. It needed paid search traffic that was more qualified, more conversion-ready, and less expensive to acquire.
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The Results
Within three months of campaign management and optimization, the Google Ads engagement delivered stronger conversion efficiency, better user engagement and increased business actions.
Performance Marketing Impact
| Metric | Result Added |
|---|---|
| Cost Per Conversion | Reduced by 20% |
| Conversion Rate | Almost doubled in 3 months |
| CTR | Almost doubled in 3 months |
| Number of Orders | Increased by 70% |
| Phone Calls | Increased by 50% |
Key Insight: By rebuilding the Google Ads account around intent, relevance, and conversion tracking, MMBL helped the client spend more efficiently and generate stronger business outcomes from the same paid search channel.
Campaign Efficiency Improvements
| Focus Area | Business Impact |
|---|---|
| Campaign Segmentation | Improved control over budget, service targeting and ad relevance. |
| Keyword Optimization | Helped attract users with stronger commercial intent. |
| Negative Keywords | Reduced irrelevant clicks and helped lower wasted spend. |
| Ad Copy Testing | Improved CTR by testing audience-specific messaging and CTAs. |
| Remarketing | Re-engaged previous visitors and supported additional conversion opportunities. |
| Conversion Tracking | Created clearer visibility into which campaigns were producing business results. |
| CRO Review | Improved the conversion readiness of paid traffic landing on the website. |
Key Insight: Continuous optimization across targeting, messaging, tracking, and remarketing helped turn Google Ads into a more efficient acquisition channel, delivering higher-quality leads at a lower cost.
The Impact
| Growth Area | Impact Delivered |
|---|---|
| Paid Search Efficiency | 20% reduction in cost per conversion. |
| Engagement Quality | CTR almost doubled within 3 months. |
| Conversion Performance | Conversion rates almost doubled within 3 months. |
| Revenue Actions | Orders increased by 70%. |
| Lead Actions | Phone calls increased by 50%. |
| Campaign Control | Campaigns were rebuilt with stronger targeting, ad groups and tracking. |
| Retargeting Value | Remarketing helped bring previous website visitors back into the funnel. |
Key Insight: A focused Google Ads strategy helped Oh My Print Solutions move from high-cost acquisition to a more accountable paid search engine built around measurable customer actions.
Client Quote.
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Our Tech Stack & Tools
We leveraged an integrated paid media stack to optimize campaign performance, improve conversion efficiency, and maximize return on ad spend.
Campaign Optimization
Collaboration & Reporting
Analytics & Reporting
Keyword Research
CRO & Landing Page Review
Conversion Tracking
Competitor Research
Paid Search Management
Campaign Optimization
Collaboration & Reporting
Analytics & Reporting
Keyword Research
CRO & Landing Page Review
Conversion Tracking
Competitor Research
Paid Search Management
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