How Showcase Landscaping Increased Leads 4X and Reduced Cost per Conversion by 50%
MMB helped Showcase Landscaping move from low visibility to a stronger lead-generation presence through a combined SEO and PPC approach focused on search intent, conversion quality, and budget efficiency.
Showcase Landscaping
Construction & Renovation
DGrowth-as-a-Service (SEO, PPC)
50%
Reduction in cost per conversion
80
increase in orders
60%
Increase in phone calls
30%
brand awareness lift for complete video views
Leads increased from an average of 10/day to 40/day
Keyword rankings improved significantly across core local terms
The Challenge
Showcase Landscaping lacked a digital growth engine. The website had no visibility, no keyword strategy, and no conversion-focused structure-resulting in missed opportunities from high-intent local searches.
Without SEO, paid acquisition, or performance tracking systems in place, the business struggled to reach potential customers actively searching for landscaping services.
Core Gaps Identified:
Zero Search Visibility:
Website was not indexed and had no presence on search engines.
No Keyword Strategy:
Content was not aligned with high-intent or location-based search queries.
On-Page SEO Missing:
No structured optimization across pages, metadata, or content.
No Paid Acquisition:
Absence of PPC campaigns to capture ready-to-convert users.
Weak Conversion Pathways:
Website lacked optimized user journeys for calls and inquiries.
No Retargeting System:
Missed opportunities to re-engage high-intent visitors.
Our Strategic Approach
We deployed a Growth-as-a-Service pod focused on building a performance-led acquisition engine combining SEO and PPC. Our goal was to transform the website into a lead-generating asset backed by measurable performance systems.
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Search Visibility Framework
Keyword research → On-page SEO → Authority building.
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Performance Marketing Framework
Intent-based PPC campaigns → Tiered targeting → Remarketing loops.
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Conversion Optimization
Landing page improvements → Call-focused CTAs → User journey refinement.
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Data & Tracking Layer
Conversion tracking → Campaign performance monitoring → Continuous optimization.
Search Visibility Framework
Keyword research → On-page SEO → Authority building.
Performance Marketing Framework
Intent-based PPC campaigns → Tiered targeting → Remarketing loops.
Conversion Optimization
Landing page improvements → Call-focused CTAs → User journey refinement.
Data & Tracking Layer
Conversion tracking → Campaign performance monitoring → Continuous optimization.
Search Visibility Framework
Keyword research → On-page SEO → Authority building.
Performance Marketing Framework
Intent-based PPC campaigns → Tiered targeting → Remarketing loops.
Conversion Optimization
Landing page improvements → Call-focused CTAs → User journey refinement.
Data & Tracking Layer
Conversion tracking → Campaign performance monitoring → Continuous optimization.
Engagement Model
Functions & Team involved
Growth-as-a-Service
Continuous optimization with campaign monitoring and iteration.
Dedicated Pod
SEO Strategist + PPC Specialist + Performance Analyst.
Reporting Rhythm
Campaign tracking, conversion analysis, and performance reviews.
Growth-as-a-Service
Continuous optimization with campaign monitoring and iteration.
Dedicated Pod
SEO Strategist + PPC Specialist + Performance Analyst.
Reporting Rhythm
Campaign tracking, conversion analysis, and performance reviews.
Growth-as-a-Service
Continuous optimization with campaign monitoring and iteration.
Dedicated Pod
SEO Strategist + PPC Specialist + Performance Analyst.
Reporting Rhythm
Campaign tracking, conversion analysis, and performance reviews.
Growth-as-a-Service
Continuous optimization with campaign monitoring and iteration.
Dedicated Pod
SEO Strategist + PPC Specialist + Performance Analyst.
Reporting Rhythm
Campaign tracking, conversion analysis, and performance reviews.
What We Did
By integrating SEO, paid media, and conversion optimization, we built a unified framework to drive high-intent traffic and convert it into leads.
Growth Area
What we delivered?
SEO Strategy
Conducted high-search-volume keyword research aligned with landscaping and local intent queries.
On-Page Optimization
Optimized website content, metadata, and structure for improved visibility and relevance.
Technical SEO
Enabled indexing readiness and improved overall site discoverability.
Competitor Research
Analyzed competitor search and advertising strategies to identify growth opportunities.
PPC Campaigns
Built tiered campaigns targeting high-intent users across search and display networks.
Remarketing
Re-engaged past visitors to increase conversion rates and improve ROI.
Local Targeting
Implemented location extensions to enhance local reach and performance tracking.
Conversion Optimization
Improved user journey to increase calls, inquiries, and overall lead conversion.
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The Results
The results demonstrate how a combined SEO and performance marketing strategy transformed Showcase Landscaping from zero visibility into a high-performing acquisition engine.
Campaign Performance (PPC)
| Metric | Growth Impact |
|---|---|
| Clicks | 5.2K+ |
| Impressions | 326K+ |
| Avg. CPC | $1.21 |
| Conversions | 250+ |
| Budget Spend | $6.5K |
Key Insight: Highly targeted campaigns, combined with remarketing and conversion optimization, significantly improved efficiency - generating more conversions at a lower cost while scaling lead volume.
SEO & Visibility Growth
| Metric | Performance |
|---|---|
| Organic Traffic Growth | ↑ 80% |
| Keyword Ranking Improvement | ↑ 90% |
| Top Keyword Positions | Multiple #1 rankings |
| Local Search Visibility | Significant Growth |
| Impressions | 775K |
Search Impact: A precision-led SEO strategy transformed visibility into market authority, establishing a stronger competitive presence in search.
Top Ranking Keywords
| Keyword | Performance |
|---|---|
| Mini excavation Langley | #1 |
| Langley Paving Stone Contractor | #1 |
| Langley Paving Stone Patio | #1 |
| Langley retaining walls | Top 10 |
| Maple Ridge retaining walls | Top 10 |
Key Insight : Strategic local SEO secured multiple #1 rankings for high-intent keywords, strengthening regional search authority and driving qualified local traffic.
Traffic & Engagement Performance
| Metric | Performance |
|---|---|
| Users | 3,390+ |
| Sessions | 3,390+ |
| Bounce Rate | 64% |
| Avg. Session Duration | 59 sec |
| Traffic Channels | Organic, Direct, Paid, Referral mix |
Key Insight : Improved content structure, SEO alignment, and user journey optimization led to stronger engagement signals and higher-quality traffic.
Overall Growth Impact
| Growth Area | Performance |
|---|---|
| Lead Generation | 4X increase in daily leads |
| Conversion Efficiency | 50% reduction in cost per conversion |
| Campaign Performance | 885+ conversions with optimized CPC |
| Traffic Growth | Strong increase across organic and paid channels |
| Engagement | Higher session duration, pageviews, and interactions |
| Search Visibility | Multiple #1 rankings for high-intent keywords |
| Market Reach | Expanded multi-country visibility |
| Digital Presence | From zero visibility to a scalable growth engine |
Key Insight : An integrated growth strategy accelerated leads, reduced acquisition costs, improved conversions, and built scalable digital visibility.
Client Quote.
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Our Tech Stack & Tools
From traffic acquisition to conversion tracking, our stack was designed for performance and scalability.
SEO + Analytics
Web Optimization
Automation & Tracking
Reporting
SEO + Analytics
Web Optimization
Automation & Tracking
Reporting
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