Designing Trust and Scalability in EdTech: Teacher Cool's Growth Journey with MMB
Teacher Cool
EdTech / Online Learning Marketplace
Design & Development-as-a-Service
Design & Development-as-a-Service (Branding, design, UI/UX, Mobile, Web, Frontend, Backend, CMS
Course Management, Earnings Dashboard, Assignment System, Communication & Payments
Built a complete brand identity aligned with Teacher Cool’s vision
Designed a teacher-first dashboard for earnings, courses, and students
Developed a student marketplace for courses, books, and notes
Integrated secure wallet & payment systems
Delivered a scalable web platform for teachers and learners
The Challenge
Most online learning platforms focus on content delivery but neglecting the needs of educators and learner experience quality. Teachers face fragmented tools, limited monetization, and unclear earnings, while students struggle with cluttered interfaces and inconsistent quality.
Teacher Cool aimed to build more than a marketplace - a trusted ecosystem where educators can efficiently manage and monetize their work, and learners enjoy clarity, engagement, and value.
Key problems to solve:
Create a brand identity that stands out and communicates trust.
Build intuitive, teacher-first dashboards for course management and earnings.
Design a student-friendly marketplace for courses, books, and notes.
Implement secure wallet & payment systems for transparency and trust.
Facilitate real-time communication between teachers and students.
Core Gaps Identified:
Branding:
Logo, typography, color palette, and guidelines for a recognizable identity.
UI/UX Design:
Mobile-first, intuitive, and role-specific dashboards.
Platform Development:
Full marketplace with courses, books, and notes.
Payments:
Wallet integration, transaction history, invoices.
Communication:
Built-in inbox and real-time notifications
Scalability:
Reusable components and modular code for faster iterations.
Our Strategic Approach
At Make My Brand, we applied our Design & Development-as-a-Service model, aligning branding, UX/UI, and full-stack development to bring Teacher Cool’s vision to life. Our approach combined brand-first strategy with agile design and engineering, ensuring the platform wasn’t just functional, but also credible, engaging, and scalable.
Brand-first approach
Built a strong identity with logo, color palette, typography, and storytelling that positioned Teacher Cool as a trusted EdTech brand.
Product build framework
Discovery & strategy → Brand identity → UX research & information architecture → Wireframes → Visual design system → Backend & API development → Frontend build → launch.
Design system approach
Figma-first prototyping with reusable components and scalable design tokens for consistency across teacher and student dashboards.
User-centric experiences
Simplified complex flows like course uploads, student assignments, and teacher earnings with clear, intuitive dashboards.
Seamless payments
Integrated wallet, invoices, and transaction history to build trust and transparency for teachers and students.
Brand-first approach
Built a strong identity with logo, color palette, typography, and storytelling that positioned Teacher Cool as a trusted EdTech brand.
Product build framework
Discovery & strategy → Brand identity → UX research & information architecture → Wireframes → Visual design system → Backend & API development → Frontend build → launch.
Design system approach
Figma-first prototyping with reusable components and scalable design tokens for consistency across teacher and student dashboards.
User-centric experiences
Simplified complex flows like course uploads, student assignments, and teacher earnings with clear, intuitive dashboards.
Seamless payments
Integrated wallet, invoices, and transaction history to build trust and transparency for teachers and students.
Brand-first approach
Built a strong identity with logo, color palette, typography, and storytelling that positioned Teacher Cool as a trusted EdTech brand.
Product build framework
Discovery & strategy → Brand identity → UX research & information architecture → Wireframes → Visual design system → Backend & API development → Frontend build → launch.
Design system approach
Figma-first prototyping with reusable components and scalable design tokens for consistency across teacher and student dashboards.
User-centric experiences
Simplified complex flows like course uploads, student assignments, and teacher earnings with clear, intuitive dashboards.
Seamless payments
Integrated wallet, invoices, and transaction history to build trust and transparency for teachers and students.
Engagement Model
Functions & Team involved
Growth-as-a-Service:
Delivered in sprints with regular design reviews and weekly check-ins.
Reporting Rhythm
Sprint demos, progress reviews, and iterative refinements to match evolving needs.
Dedicated Pod
Product strategist
Brand designer
UX/UI designer
Frontend developer
Backend engineer working as one unit
Growth-as-a-Service:
Delivered in sprints with regular design reviews and weekly check-ins.
Reporting Rhythm
Sprint demos, progress reviews, and iterative refinements to match evolving needs.
Dedicated Pod
Product strategist
Brand designer
UX/UI designer
Frontend developer
Backend engineer working as one unit
Growth-as-a-Service:
Delivered in sprints with regular design reviews and weekly check-ins.
Reporting Rhythm
Sprint demos, progress reviews, and iterative refinements to match evolving needs.
Dedicated Pod
Product strategist
Brand designer
UX/UI designer
Frontend developer
Backend engineer working as one unit
Growth-as-a-Service:
Delivered in sprints with regular design reviews and weekly check-ins.
Reporting Rhythm
Sprint demos, progress reviews, and iterative refinements to match evolving needs.
Dedicated Pod
Product strategist
Brand designer
UX/UI designer
Frontend developer
Backend engineer working as one unit
What We Did
Growth Area
What we delivered?
Branding & Visual Identity
Crafted a complete brand system — logo, color palette, typography, and guidelines. Built a recognizable identity that communicates trust and innovation.
UX & Product Design
Mapped user journeys for teachers and students. Designed intuitive dashboards for course uploads, earnings, assignments, and communication. Delivered high-fidelity Figma prototypes.
Design System
Developed a scalable component library in Figma and React with responsive-first patterns, ensuring consistency across all flows.
Backend & API Development
Built modular APIs for course management, assignments, payments, and communication. Integrated wallets, invoices, and transaction histories for transparency.
Frontend Development
Implemented a seamless, mobile-first interface. Created progressive onboarding, teacher earnings dashboards, student learning dashboards, and in-app messaging.
Payment Integration
Integrated secure wallet systems with transaction history, invoicing, and role-based access, ensuring trust between teachers and learners.
Testing & Scalability
Conducted iterative QA cycles, optimized performance, and ensured modular code for easy future upgrades.
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Key features delivered
Intuitive Teacher Dashboard
Centralized hub to manage courses, assignments, earnings, and student engagement.
Student Learning Portal
Personalized access to courses, progress tracking, and assignment submissions.
Wallet & Payment Integration
Secure wallet system with transparent transaction history, invoicing, and payout management.
Role-Based Access Controls
Separate flows for teachers, students, and admins to ensure clarity and security.
Seamless Communication Tools
In-app messaging and notification system for real-time teacher–student interaction.
Reusable Design System
Consistent, scalable UI components for faster feature rollouts and future updates.
Design highlights
Modern, Mobile-First UI
Clean layouts and responsive screens tailored for both teachers and students.
Streamlined Onboarding
Step-by-step flows simplifying sign-ups for educators and learners.
Visual Consistency
Unified typography, color systems, and iconography aligned with the brand identity.
High-Fidelity Figma Prototypes
Clickable, testable designs ensuring clarity before development handoff.
Scalable Component Library
Tokenized design patterns enabling faster design-to-code execution.
Engagement-Focused Layouts
Dashboards designed to highlight progress, earnings, and actionable insights.
The Results
Through our end-to-end design, development, and branding work, Make My Brand transformed Teacher Cool into a visually striking, user-friendly, and highly functional learning platform.
Impact on Educators
- Simplified course management with a centralized dashboard, reducing admin time by 40%.
- Clear earning visibility and automated payout flows improved teacher satisfaction and trust.
- Easy onboarding enabled faster adoption by new instructors joining the platform.
Impact on Students
- Personalized portals and progress tracking boosted course completion rates by 35%.
- Seamless UI increased session engagement, keeping learners active and motivated.
- Intuitive navigation reduced learning friction, enabling quicker access to resources.
Impact on the Brand
- Delivered a cohesive, future-ready identity that communicates trust and innovation.
- Established Teacher Cool as a modern, tech-forward education platform.
- Consistent design system accelerated rollout of new features and marketing assets.
Client Quote.
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Our Tech Stack & Tools
To execute seamlessly across strategy, performance, and automation, we deployed a carefully selected stack aligned to each function.
Branding & Design
Frontend
Backend & AP
Payments & Wallets
Communication
Branding & Design
Frontend
Backend & AP
Payments & Wallets
Communication
Why Branding Mattered
For Teacher Cool, branding was more than a logo - it was a foundation of trust and credibility.
Logo variants
Color Palette
Typography System
Figma-based Reusable Design System
Marketing-ready Assets
This foundation made Teacher Cool instantly recognizable and trustworthy, ensuring faster adoption from both teachers and students.
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